After being selected from thousands of participating pubs, Andrew Fudge and Kylie Buckle, licensees of high street pub the Grapes in Abingdon, Oxfordshire, will have a bespoke TV advert and advertising campaign created for their business by Sky’s creative team.
The advert – filmed at the Grapes and featuring its licensees – will air on a selection of Sky’s channels via the broadcaster’s new AdSmart technology, which allows different adverts to be shown in different homes or venues watching the same programme. This means that pubs can advertise to relevant audiences on national channels.
The licensees’ TV debut will be shown on Sky channels via AdSmart in the run-up to Easter to help drive footfall and capitalise on the sporting line-up shown on Sky Sports.
“Imagine if you had Sky’s creative team at your disposal to make a TV advert promoting your pub and creating a campaign that targets audiences in your local postcode area?” Sky Business director of marketing Tracy Harrison said when the competition opened in January.
“That’s exactly what we are offering one lucky Sky Business customer – along with thousands of pounds’ worth of free, targeted advertising space across Sky’s channels – all of which has been designed to help drive footfall.
“The opportunity to showcase all that is good and great about their business to their local community and beyond is just one click away.”