Perfect result: Pint sales exceed expectations by 56% during Euros 2024 semi-final (Credit:Getty/FG Trade)

EXCLUSIVE: 12.5m pints poured during Euros 2024 semi-final

By Rebecca Weller

Beer sales in pubs during the Euros semi-finals finished 56% higher than previously predicted with 12.5m pints poured during the 90-minute match, data from real time market intelligence firm Oxford Partnership has revealed.

Celebration: England makes it through to the finals of the Euros 2024 tournament (Credit:Getty/FG Trade)

Pubs celebrate as England secures place in Euros final

By Rebecca Weller

Pubs celebrated after England made it through to the finals of the Euros 2024 tournament yesterday (Wednesday 10 Jul) and on-trade bookings for the final game soared after the final whistle.

Football fever: the BBPA predicts up to 8m pints could be consumed in the run up to and during the match this evening

4 in 10 pubs to open later for Euros semi-final

By Nikkie Thatcher

Some 40% of pubs are preparing to stay open later for the Euros semi-final tonight (Wednesday 10 July) where England will fight for a place in the final against the Netherlands.

Do you need a licence to show live sport?

Questions raised around MPLC licensing calls

By Ed Bedington

Licensees have been reporting phone calls from a film and television licensing body claiming, incorrectly, that they need a licence to show the Euros tournament in pubs.

Co-Op Euros advert targets pubs

Co-op slammed by pubs for Euros ads

By Ed Bedington

The Co-op has come under fire from pub operators after its latest adverts urged punters to shun the pub and stay home to watch the football.

Plenty of cheer: Euro 2024 has boosted sales at pubs (credit: Getty/monkeybusinessimages)

Knockout stages of Euros delivers for pubs

By Gary Lloyd

Pint sales in pubs have been helped by the Euros football tournament but, as with Euro 2020, the on-trade has been helped even more when the competition has reached the knockout stages.

Licensing note: operators have been urged to check their licence for the Euros final (image: Getty/FG Trade)


Reminder: Gov extension only applies to England semi and final so check licence

By Andy Grimsey, senior associate solicitor, Poppleston Allen

Now England have squeezed past Slovakia to set up a quarter-final clash with Switzerland, they have taken another step towards the semi-final and final of Euro 2024, and are keeping the dream of ‘bringing it home’ alive…..albeit just!

March to victory: Woodforde's relaunches Lion Heart in support of the England football team during the 2024 Euros


Woodforde's brings back limited-edition ale for Euros

By Rebecca Weller

Norwich-based Woodforde’s brewery has re-released a limited-edition beer exclusively available to pubs on cask to show support for the Three Lions during the Euros 2024.

What's in the news 31 May?

Review of the Week

‘Don’t listen to the forecasts!’

By Tom Easton

The Morning Advertiser’s Ed Bedington caught up with Thorley Tavern’s boss Phil Thorley for an audio chat on his take of the week’s goings ons, from election fever to the weather and the predictions for the summer ahead.

Licensing hub: PopAl partner Jonathan Smith shares advice for showing live sport ahead of Euros 2024 (Credit: Getty/FotografieLink)


Keeping onside with your Euro 2024 screenings

By Jonathan Smith, partner, Poppleston Allen

Pubs do not need permission on premise licenses to broadcast live sport, but there are other considerations operators should take into account ahead of the UEFA Euro 2024 tournament later this summer.

Top tips: Poppleston Allen shares how pubs can prepare for a summer of sport (Credit:Getty/Anchiy)


Top tips for being a good sport this summer

By Joe Harvey, associate solicitor, Poppleston Allen

The recent appearance of that large yellow ball in the sky over battered isles means the return of the Great British Summer and with that a summer chock full of sporting events guaranteed to have customers flocking to your beer gardens and big screen...

Licensing hub: Legal with Poppleston Allen (Credit:Getty/photographer3431)


Licensing questions answered ahead of Fury vs Usyk fight

By Paula Kioko, marketing associate at Poppleston Allen

In this week's column, licensing solicitors Poppleston Allen share advice for operators looking to show sporting events this summer.

Joseph Holt teams up with Belle Vue Aces speedway team


Joseph Holt on track with speedway team

By Gary Lloyd

Manchester-based brewer and pub operator Joseph Holt has joined forces with speedway team Belle Vue Aces to produce a new beer specifically for sale to racetrack fans.

Back of the net: score big with the Euro 2024 tournament (credit: Getty/Aksonov)

FEATURE - Euro 2024

FEATURE: Know the score with the Euros

By Matt Eley

Once the final whistle is blown on the domestic football season, the attention of fans will quickly veer to Euro 2024.

Screening deal: TNT Sports will start showing the FA Cup from the 2025-26 season

TNT Sports seals four-year deal to screen FA Cup matches

By The Morning Advertiser

Sports fans will be able to watch the Emirates FA Cup from the first round to the final at the pub after TNT Sports secured a four-year screening deal that will start in the 2025-26 season.

Fight on: the bout between Tyson Fury and Oleksandr Usyk is the most 'highly anticipated' for a quarter of a century

Bring in customers with the huge Fury v Usyk fight

By The Morning Advertiser

The boxing bout all fans having been waiting for takes place on Saturday 17 February – and pub licensees can virtually put their customers in the front row with a full undercard on offer too.

Honoured: Tim Martin, Adam Handling and Stuart Broad

New Year’s Honours roll call review

By Gary Lloyd

The New Year Honours list always attracts attention and the recent awards were no exception as JD Wetherspoon (JDW) chairman Tim Martin received a knighthood for his services to hospitality and culture.

Hitting the target: darts is enjoying a boost in popularity and Alex Tomlinson (right) has advice for pubs (credit: Getty/Jovan Doncic)

Darts – what are the rules for pubs?

By Alex Tomlinson, solicitor at Poppleston Allen

This week, we saw 16-year-old Luke Littler compete in the PDC World Darts Championship final before losing 7-4 to Luke Humphries.

Community hero: the Millhouse licensee Lisa Leyland says the support for Luke Littler brings the community together

Darts star Luke Littler is pride of Joseph Holt pub

By Gary Lloyd

Darts sensation Luke Littler was the centre of attention for fans of the sport across the world last night (3 January) but it was particularly special for his bartending older brother Leon.