Sport

Cheering on teams: What is the history of pub and sport?

MA AT 225

Beers and cheers: history of sport in pubs

By Robert Mann

Equipping punters with a pint in their hand, British pubs have long been the centre of operations for sports fans eager to cheer on their favourite teams. Here, we look back at the evolution of that development and how publicans have embraced technology...

Stellar performance: Sky Sports' Jeff Stelling gives his top festive picks

Sponsored by Sky Sports

Feast upon Jeff Stelling’s top festive fixtures

By Nicholas Robinson

With the festive season almost upon us, we managed to catch up with Sky Sports presenter Jeff Stelling and share a mince pie or two while he gave us his pick of the 40-plus festive football matches, including action from the Carabao Cup quarter finals,...

World Cup memories: The Morning Advertiser asked publicans for their most vivid World Cup memories

A Pub's Guide to: The World Cup

Stand-out World Cup memories from pubs and bars

By MA Editorial

Whether it's the "Hand of God", Gazza's tears, the Zidane head-butt, Beckham's red card or Archie Gemmill sending the entire Dutch defence for a hot dog in 1978, the World Cup never fails to deliver vivid memories that etch themselves...

Top teamwork: FourFourTwo and McGettigan's created a fans hub in Singapore

Maximising Sport in Pubs

Case study: FourFourTwo and McGettigan's

By Stuart Stone

FourFourTwo magazine’s global brand director, Andy Jackson, and pub chain McGettigan's area manager Brian Kennedy, discussed how the two brands have collaborated to bring sporting events to life.

Sport savvy: showing a multitude of sporting events can boost a pub’s profits, says MatchPint’s Dominic Collingwood

Who is today’s sports fan?

By Nikkie Sutton

Millennial customers are a promiscuous bunch, but pubs that show sport can capitalise on more than football.

Pretty magical: Niche sports can help business

Niche sports can create 'something magical' in pubs

By Georgina Townshend

If pubs get behind niche sports such as handball, wrestling, netball and NBA basketball, it can “really add to their business”, according to leading managers in the trade.

Best shared: Understanding the sports fan is key for pubs

How ‘understanding the sports fan’ can boost pub sales

By Georgina Townshend

What sports fans want from their pub experience is to be offered a mixture of sport, atmosphere, and something different to what they get at home, according to MatchPint’s co-founder Dominic Collingwood.

A winner with customers: Famous Three Kings embraces all sports

My Pub: GBPA sports pub winner 2016, Famous Three Kings

By Tommy Leighton

You can leave the sports pub management stereotypes at the door when you walk into award-winning Stonegate pub Famous Three Kings. General manager Paul Eastwood talks about the pub that is always a winner with customers.