Sport

You have been served: England suffered a record loss but fans kept the on-trade going (credit: Getty/Ridofranz)

Sales up by 25% for latest Six Nations fixtures

By Gary Lloyd

England may have suffered their heaviest loss at Twickenham in the Six Nations tournament at the weekend but the UK on-trade was left cheering as sales grew by 25% versus an average weekend.

Cheer we go: the Six Nations once again provided greater footfall and sales for pubs (credit: Getty/Drazen Zigic)

Thirstiest rugby fans are in Scotland

By Gary Lloyd

Pubs in Scotland proved to be the thirstiest during the Six Nations third matchday as the average site sold an extra 199 pints, according to insights expert Oxford Partnership.

Plenty to cheer: an increase in pints sold and customers visiting pubs and bars was enjoyed by sites showing the rugby (Credit: Getty/The Good Brigade)

Six Nations brings 27% more visitors to pubs

By Gary Lloyd

The Guinness Six Nations rugby tournament, which kicked off at the weekend, gave pubs and bars a reason to cheer when almost 26m pints were served across Britain.

Raising a glass: Greene King and Jeff Stelling partner up to celebrate cask

THE CASK PROJECT

Greene King teams with Jeff Stelling to celebrate pubs

By Amelie Maurice-Jones

Greene King has recently hosted its fifth event with sports presenter Jeff Stelling as part of a series of evenings that celebrate British pubs, cask beer and quizzes.

Events-focused: the Ganymede pub and Lucy Do (right) of the Dodo Micropub with Wild Card head brewer Jaega Wise

Events & Occasions feature

FEATURE: Think ahead to get the punters in

By Stuart Stone

Make King Charles III’s coronation your crowning achievement, convert the Rugby World Cup into bums on seats and win roaring trade from the Lionesses’ next major tournament with these golden rules for building a diverse events schedule.

Recession looms: fears for SMEs despite a great World Cup trade (credit: Getty/dmbaker)

World Cup joy won’t save beleaguered pubs

By Gary Lloyd

Although the pub trade has been a huge winner during the World Cup, it won’t be enough to save many smaller operators, according to economic expert Christopher Dembik.

Cheer for pubs: although England went out of the World Cup, pubs benefited (credit: Getty/skynesher)

Pubs sell 28.5m pints as England exit World Cup

By Gary Lloyd

England may have exited the football World Cup but pubs enjoyed a huge farewell as 28.5m pints were sold across the UK on Saturday 10 December, which equated to an extra 166 pints compared to a typical Friday and Saturday.

Oh, what an atmosphere: your efforts can bring people out of home to your pub for the World Cup (credit: Getty/FG Trade)

Atmosphere is key to attracting World Cup fans

By Gary Lloyd

Bad weather may detract football fans from going to pubs for the world cup but the atmosphere inside is a huge draw, according to music licensing society PPL PRS.

Trade boost: Operators should capitalise on Home Nation games (Getty/ FG Trade)

Home Nation match days ‘great’ opportunity

By Amelie Maurice-Jones

Pubs should “show it, see it, hear it” at Saturday’s World Cup quarter final after new data revealed an extra 136 pints are sold per venue on Home Nation match days.

England vs Senegal: home nations quarter final World Cup match sees 8.5m pints sold in pubs (Credit: Getty/Anchiy)

8.5m pints sold during England vs Senegal match

By Rebecca Weller

The England vs Senegal World Cup match on Sunday 4 December saw 8.5m pints sold across the on-trade, data from market intelligence leader Oxford Partnership has revealed.

Home Nations group final: 300 pints sold on average at every UK pub (Getty/ FG Trade)

9.2m pints for World Cup Home Nations final

By Amelie Maurice-Jones

A whopping 9.2m pints were sold across the UK on Tuesday (29 November) at the World Cup Home Nations group final in Qatar, according to The Oxford Partnership.

Boost to trade: draught sales see 50% uplift during home nations World Cup opening games (Credit: Getty/FG Trade)

World Cup boosts pint sales by 50%

By Rebecca Weller

The FIFA 2022 World Cup boosted draught sales in the on-trade by 50% on Monday 21 November, the latest data from business management consultancy Oxford Partnership has revealed.

Amazing atmosphere: pubs have been pulling out all the stops in preparing for the FIFA 2022 World Cup (Credit: Getty/Aksonov)

Pubs 'pulling out all the stops' for World Cup

By Rebecca Weller

Pubs have been “pulling out all the stops” to accommodate as many fans as possible following the start of the FIFA 2022 World Cup tournament on Sunday 20 November.

Massive opportunity: World Cup could see £91m spent on pints if England reach the final (Credit: Getty/ Aksonov)

World Cup could see £91m spent on pints

By Rebecca Weller

The 2022 FIFA World Cup could see a potential £91m boost to the on-trade if England make it to the final, according to Hey Discount.

Human rights: Bars will encourage charity donations during World Cup (Getty/ Image Source)

Bars to donate to human rights charity during World Cup

By Amelie Maurice-Jones


Liverpool bars Bobo and Abditory in Merseyside are asking customers to support human rights charity Amnesty International during the Qatar World Cup to remind of the “wider issues at stake than football glory”.

Back of the net: Brian McDonald, licensee of the Canton Cross Vaults in Cardiff

Sky AdVans bid to push footy fans into pubs

By Gary Lloyd

With almost eight out of 10 sports fans looking to watch the World Cup in a pub, Sky has launched a fleet of AdVans across England and Wales to drive punters into sites.

Listening to customers: Leeds pub turns back on decision to show World Cup

Pub U-turns on decision to screen World Cup

By Amelie Maurice-Jones

The Mustard Pot in Leeds has reversed its decision to show the World Cup due to human rights abuse in Qatar, after selling more than 70 tickets.

Fanzones gearing up: Argentina fans at Moo Cantina in London

‘Fanzones’ set up for World Cup viewers

By Gary Lloyd

Fanzo – the fan engagement platform for venues, brands and sports fans – is close to completing its World Cup Fanzones where fans of competing countries at the football tournament can support their team with fellow fans.

Standing up for human rights: Would you say 'no' to the World Cup at your pub? (Getty/ Igor Barilo)

Would you boycott the World Cup at your pub?

By Amelie Maurice-Jones

The Liverpool Arms and the Commercial Hotel & Bar in Chester, Cheshire, will boycott the upcoming World Cup due to worries over LGBTQ+ rights in Qatar where being gay is illegal.

Football boycott: Chester pubs choose not to broadcast World Cup (Getty/ DaveBolton)

Pubs boycott World Cup over LGBTQ+ rights in Qatar

By Amelie Maurice-Jones

The Liverpool Arms and the Commercial Hotel & Bar in Chester, Cheshire will boycott the upcoming World Cup due to worries over LGBTQ+ rights in Qatar where being gay is illegal.

Cash investment: Peach Pubs founder Lee Cash (centre) with Cat & Wickets team Harry Gurney (left) and Stuart Broad

Peach Pubs founder invests in cricketers’ pubco

By Gary Lloyd

Founder of Peach Pubs, Lee Cash, has invested in The Cat & Wickets Pub Company, which was established by cricketers Harry Gurney and Stuart Broad – who plan to have two sites open in April 2023 and five by 2025.

The Morning Advertiser Lock In Podcast episode 48

The Lock In Podcast

The World Cup vs Christmas

By Ed Bedington

The World Cup is usually a bumper time for pubs, but with it clashing with Christmas, how are operators going to manage the two? With their usual expertise and competence, the podcast team investigate...

Big wins: Over-66s can bag free food at Greene King pubs this World Cup (Getty/ Dean Mitchell)

Greene King offers free food to over-66s

By Amelie Maurice-Jones

Greene King is launching a competition which will allow some people aged 66 and over to bag free food and drink during the 2022 World Cup.

Month-long action: the popular autumn internationals will be available to screen in pubs

Autumn rugby series on two HD channels

By Gary Lloyd

Pubs will be able to screen the Autumn Nations Series of rugby matches in HD after Prime Video teamed up with Sky Business to broadcast them.

Sophie’s choice: pubs’ survival could come down to winter World Cup boost (credit: Getty/FG Trade Latin)

Pubs face festive dilemma after ‘£155m loss’

By Gary Lloyd

UK pubs have been left with a choice between hosting Christmas parties or screening the football World Cup after missing out on a £155m booty in sales for the tournament that would usually have taken place in summer.

Crucial part: 'Creating a space where people can enjoy themselves safely and in an inclusive way, is an important role hospitality has always played in the beautiful game’s greatest showpiece,' says Drinkaware's Adam Jones

How to operate profitably and safely for World Cup

By Nikkie Thatcher

Having a strong non-alcoholic drinks offer and organising sittings for earlier matches are just two ways in which operators can create a safe and inclusive environment during the FIFA Men’s World Cup later this year, experts have advised.

Sporting chance: (clockwise from top left) the Admiral Nelson, Anlaby Park, the Denbigh Castle, the Railway, The Gardeners Arms and Famous Three Kings

GBPA 2022

Meet the GBPA finalists for Best Pub to Watch Sport sponsored by Sky

By Gary Lloyd

Many pubs make screening sport one of their main revenue streams and with the football World Cup approaching, there's no excuse for any site not to cash in on the tournament or any other sport that is currently taking place. Here are the finalists...

Football tournament: the first game of the World Cup is set to take place on Sunday 20 November (image: Getty/svetikd)

Licensing hub - legal with Poppleston Allen

Licensing tips to avoid the trips at this year’s World Cup

By Suraj Desor, associate solicitor, Poppleston Allen

With the Football World Cup fast approaching, whilst the competition presents lots of opportunities for licensees – which is very welcome - there are some potential pitfalls that they need to be aware of to ensure a safe and enforcement-free tournament..

CGA Drinks Recovery Tracker: latest data revealed drinks sales in seven days to 30 July were 0.6% ahead vs the same week in 2019 (Credit: Getty/skynesher)

Women's Euro's boosts drink sales

By Rebecca Weller

Average drinks sales by value in Britain’s managed pubs, bars, and restaurants in the seven days to Saturday 30 July were 0.6% ahead of the same week in 2019, the latest CGA by NielsenIQ Drinks Recovery Tracker has revealed.

Sport news: BT Sport's deal with Amazon to provide Prime Video’s Premier League coverage to commercial premises has also been extended (image: Getty/Schroptschop)

Cost of BT Sport to rise

By Nikkie Thatcher

BT Sport is set to make a 6.8% price increase from 1 September, which it said was below RPI and claimed was part of its commitment to bring customers “top quality live sport”.

Spotlight

Beer Report 2024 available now to download for free Access the Beer Report 2024 now for free The Morning Advertiser's Lock In Podcast episode 77 S4 Ep. 14: Stars in bars! (Feat. James May, Candice Brown and more) Competition kicked off: entry for the 2024 Great British Pub Awards is now open Hunt is under way for the Great British Pub of the Year The Morning Advertiser's Lock In podcast shortlisted for award Lock In podcast shortlisted for top award

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