Sport

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Feast upon Jeff Stelling’s top festive fixtures

29-Nov-2018 By Nicholas Robinson

With the festive season almost upon us, we managed to catch up with Sky Sports presenter Jeff Stelling and share a mince pie or two while he gave us his pick of the 40-plus festive football matches, including action from the Carabao Cup quarter finals,...

Landlady to rename pub after Burnley manager Sean Dyche

02-May-2018 By Stuart Stone

The landlady of the Princess Royal in Burnley, Lancashire, has promised to rename the pub if the Clarets secure European football for next season.

A Pub's Guide to: The World Cup

Stand-out World Cup memories from pubs and bars

27-Apr-2018 By MA Editorial

Whether it's the "Hand of God", Gazza's tears, the Zidane head-butt, Beckham's red card or Archie Gemmill sending the entire Dutch defence for a hot dog in 1978, the World Cup never fails to deliver vivid memories that etch themselves...

Maximising Sport in Pubs

Case study: FourFourTwo and McGettigan's

26-Apr-2018 By Stuart Stone

FourFourTwo magazine’s global brand director, Andy Jackson, and pub chain McGettigan's area manager Brian Kennedy, discussed how the two brands have collaborated to bring sporting events to life.

Major boxing rematch available for pubs to screen

03-Oct-2017 By Nicholas Robinson

Sky Sports Box Office has announced it will screen the highly anticipated heavyweight rematch between Tony Bellew and David Haye in pubs.

Who is today’s sports fan?

15-Sep-2017 By Nikkie Sutton

Millennial customers are a promiscuous bunch, but pubs that show sport can capitalise on more than football.

Niche sports can create 'something magical' in pubs

20-Jul-2017 By Georgina Townshend

If pubs get behind niche sports such as handball, wrestling, netball and NBA basketball, it can “really add to their business”, according to leading managers in the trade.

How ‘understanding the sports fan’ can boost pub sales

17-Jul-2017 By Georgina Townshend

What sports fans want from their pub experience is to be offered a mixture of sport, atmosphere, and something different to what they get at home, according to MatchPint’s co-founder Dominic Collingwood.

Sports pubs see beer volumes up 58% for British and Lions Test Finale

12-Jul-2017 By Michelle Perrett

Sports pubs that opened their doors early to show the British and Irish Lions Test series last Saturday (8 July) saw a 58% increase in beer volumes during match time.

My Pub: GBPA sports pub winner 2016, Famous Three Kings

10-Jul-2017 By Tommy Leighton

You can leave the sports pub management stereotypes at the door when you walk into award-winning Stonegate pub Famous Three Kings. General manager Paul Eastwood talks about the pub that is always a winner with customers.

Great British Pub Awards

Pub Awards: Best Sports finalist - Two Sportsmen

28-Sep-2016 By MA

Previously a branded Sports Bar & Grill in the heart of the West End, the Two Sportsmen reinvented itself last year with the aim creating a more authentic pub environment for its diverse customer base.

Great British Pub Awards

Pub Awards: Best Sports Pub finalists

28-Sep-2016 By MA

All of the finalists for the Great British Pub Awards, Best Sports Pub category.

Summer of Sport

My Pub: Creating an award-winning sports offer

04-May-2016 By Oli Gross

Philip Cutter, licensee of freehouse the Gardeners Arms, better known to its regulars as the Murderers, tells the Publican’s Morning Advertiser about the pub’s award-winning sports offer.

Summer of Sport

Becoming the fans' venue of choice this summer

04-May-2016 By Michelle Perrett

Whatever type of sport you are planning to show at your pub, making sure you are prepared — like our sportsmen and women — is essential. Whether you need to get the internal layout right, make use of that neglected function room, or focus on keeping customers...

Sport

Creating a winning team when it comes to showing sport

15-Mar-2016 By BT Sport

Having a team that’s enthusiastic and able to engage with customers about sport will help make your pub a winning venue. Here are some tips for building a strong team and boosting sales.

Sky revamps Making the Most of Sport online training

06-Oct-2014 By Mike Berry

Sky Business has revamped its ‘Making the Most Sport’ training, which is available both online and on iPad/tablet for licensees on-the-go.

New Sky website to help licensees

26-Jul-2010 By Gemma McKenna

Licensees can keep customers up to speed on top sporting events in their pubs by sending text alerts through Sky's new website PreviewLive, launched...

Live sport — a 2010 pub till-filler

15-Jan-2010 By The PMA Team

The World Cup is the biggest spectators' event this year, but there are plenty of other sporting events to help attract customers, says The PMA Team.

Give your pub a sporting chance

17-Jan-2008

Pubs need an extra boost - and a top year for sport could be the key to a packed pub, says Noli Dinkovski When it comes to British sporting success,...

Trade bodies plea with MPs for help over Sky prices

12-Jul-2006 By Iain O'Neil

Trade bodies have told a group of MPs that one of the big issues threatening the viability of community pubs is the cost of Sky Sports. Martin...

Sports club reveals crack in new Act

18-Dec-2003

There are several unforeseen effects of the new legislation which are slowly appearing, as people take a closer look at it. I have had an e-mail from...

Sport can help spread sensible drinking message

15-Dec-2003

High profile sports stars and clubs can help spread the sensible drinking message, according to several high-profile sporting figures.A panel of...

World Cup ruling paves the way for late-night extensions for sporting events

06-Jun-2002

Licensees are finding it easier to win late night extensions for sporting events following the recent ruling on opening for the World Cup.Since the...