Insight Guide

Bar Essentials – Beer Guide

Format: PDF file | Document type: Insight Guide | Promoted Content

This Insight Guide has been written by Diageo , and any views and opinions expressed do not necessarily reflect those of

Bar Essentials – Beer Guide

Beer continues to be a fascinating world, full of exciting products that are keeping customers engaged. From craft-inspired brews to stalwart lagers, on-trade beer sales show no signs of slowing down.

According to recent CGA data, beer accounts for almost half (49.1%) of all on-trade drink sales. From craft-inspired brews to stalwart lagers, there is no sign of the nation’s love for beer wavering.

This exciting category provides licensees with a real opportunity to refine their offer and capitalise on trends, to ultimately drive more money through their tills.

Written in association with Diageo, the Beer Supplement will give you a chance to reflect on the wonderful world of beer, refresh your mind on best practices and inspire better sales of the drink that we all know and love.

Download your copy by filling out the fields opposite.

1​ CGA OPMS MAT 21/04/2018

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