BEER
Camden Town Brewery launches fourth festive beer
Beer 2016, an 8.1% ABV lager aged for 12 months in cognac, Tequila and Bourbon barrels, will be available in 750ml bottles from 24 November. Only 2,016 bottles have been brewed.
Camden Town Brewery CEO Jasper Cuppaidge said: “Beer 2016 is, to me, a beer to sum up the year: something to remember all the great things that have happened over the past 12 months, encapsulating the memories of what we’ve been up to here at Camden.”
Pub tastings
The beer’s release, its fourth festive brew made over the past four years, will be marked by tastings at the brewery-operator’s two pubs, Camden’s Daughter and the Horseshoe.
Cuppaidge added: “Our yearly beers are one to hold on to, remembering who brewed it, the amount of time and love that went into it – it’s a way of looking back, keeping the memories intact and getting us excited for what’s next to come.”
Earlier this year, the London brewery launched limited edition summer lager Strawberry Hells Forever, a take on its popular Hells lager made with hand-picked British strawberries.
New branding
And in June, it launched new branding, a new website and a new advertising campaign following its well-publicised buyout by AB InBev.
Camden came under fire after the buyout in December 2015 from critics including James Watt of BrewDog, who immediately de-listed Camden beers from BrewDog’s estate of bars.
He tweeted his explanation: “We don’t stock AB InBev beers.”
Cuppaidge justified the decision to sell, telling The Morning Advertiser: “The deal with AB InBev gives us the investment we need to build our own new brewery, employ more people and keep up with demand for our beer.”
Read The Morning Advertiser’s big interview with AB InBev’s northern EU president
