Spirits & Cocktails

Planning ahead: operators need to differentiate their offer

Drinks planning: flavours of the months

By Michelle Perrett

January is traditionally not the easiest month in which to attract punters to the pub, but licensees should view it as an opportunity by finding the right drinks to sell – and the same goes for many other events throughout the upcoming 12 months.

Rum news: Diageo has stopped all advertising on Snapchat as a result of the ruling

ASA bans Captain Morgan Snapchat filter

By James Beeson

Diageo Great Britain has been banned from producing a Snapchat lens advertising its Captain Morgan rum brand, after the Advertising Standards Agency (ASA) ruled that the filter could appeal to under-18s.

On the up: rum sales rising fast

Rum sales hot on the heels of gin

By Nicholas Robinson

Sales of rum are expected to exceed the £1bn mark for 2017, just behind sales of gin, which totalled £1.2bn in the 12 months to September last year.

Big milestone: Diageo's 20th anniversary was celebrated globally

Diageo celebrates 20-year anniversary

By Nikkie Sutton

Drinks giant Diageo, which owns brands such as Johnnie Walker Scotch, Smirnoff vodka, Tanqueray gin and Guinness stout, has celebrated its 20th anniversary.

Whisky action: a versatile spirit in cocktails

In association with Diageo

3 whisky cocktails for winter

By Nicholas Robinson

Whisky is unlike any other spirit. Fact. It is complex, often mysterious, but sadly sometimes viewed in the wrong light by drinkers and even some bartenders as a stuffy, challenging liquid that is unyielding and impossible to use in cocktails.

Riding the wave: Guppo Campari UK is seeing success from premium spirits

What’s going on at Campari UK?

By Nicholas Robinson

Campari UK is at the centre of a perfect storm, riding the wave of growing demand for premium drinks from British pubgoers.