Marketing

Safe journey: the Uber Karaoke campaign focuses on the fun side of travelling home at night

Absolut creates song and dance over Uber journeys home

By Stuart Stone

In a video campaign fronted by Absolut Vodka, brand owner Pernod Ricard UK has teamed up with taxi service Uber to take a different tune in its annual anti-drink-driving campaign by introducing Uber Karaoke.

Cheers: What does 2018 hold for your pub? (Image: Deklofenak/istock/thinkstock.co.uk)

Survey: What does 2018 hold for your pub?

By Georgina Townshend

With warnings about the pub trade coming in thick and fast - with business rates, inflation, changes in consumer demand, declining beer sales and Brexit all looming over publicans' heads - what will 2018 have in store for your pub?

In trouble: Eastender's pub the Queen Victoria is under threat (Image: Matt Pearson)

Eastender's Queen Vic storyline inspires 'save your local' advice

By Georgina Townshend

As BBC's Eastender's beloved public house, the Queen Vic's, future is under threat, campaign groups including Crowdfunder and the Plunkett Foundation have taken to social media to give advice and tips on how to save struggling pubs across...

Paint it Black & Grey: The Morpeth pub used to bring in £500 a week but is enjoying a new lease of life under new management

My Pub: The Black & Grey, Morpeth

By Stuart Stone

Licensee Anna Redpath hoped to add more than just a heavy splash of colour to Morpeth’s once tired Black & Grey pub. Noted for its vibrant floral displays, Redpath talks about transforming the old coach house by one tipsy tea and up-cycled piano at...

Distressing drop: only one in three publicans is now a woman (Image: monkeybusinessimages/thinkstock.co.uk)

Number of women publicans at five-year low

By Georgina Townshend

The number of women licence holders has fallen by almost 44% in the past five years, according to new analysis by specialist hospitality recruiter The Change Group.

Pub tracker findings: quarterly figures also revealed growth for independent pubs and family visits

Promotions lose allure in driving visits to the pub

By Stuart Stone

According to latest figures published by the NPD Pub Tracker, which publishes quarterly insights into sales and visit patterns at British pubs, footfall in the year ending September 2017 was less driven by promotions.

My Pub: The Bickley, Chislehurst

My Pub: The Bickley, Chislehurst

By Georgina Townshend

When Bickley Pub & Restaurant general manager Garry Wood noticed Wednesday steak night was proving a real success, he opted to go more premium by focusing on steaks at the Redcomb Pubs site yet still maintaining a community feel.

More choosy: Britain’s managed pub, bar and restaurant groups like-for-like sales are up 0.3% against last October

October sales see pubs and bars fare better than restaurants

By Georgina Townshend

Industry insiders have warned the festive trading season could be "the difference between survival or failure" across Britain’s managed pub, bar and restaurant groups with like-for-like sales up just 0.3% against last October, the latest figures...

Doctor's orders: Pubs can learn about their customers through sociology

How sociology can help pubs understand their customers

By Phil Mellows

Doctor Tom Thurnell-Read is not a medical man, but he can help you with the health of your pub. Meet the sociologist whose research can teach publicans about their customers and their drinking culture.

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