Running your pub

Marketing campaign: the A-Z of ways to best market your pub for the upcoming year

A-Z of on-trade marketing

By Stuart Stone

From the rise of TikTok and the resurgence of Facebook to bar-top point of sale, experts explain what to factor in to your on-trade marketing in 2020.

Hail Mary: St Mary's Inn has established itself as a little gem with its great food offer and accommodation

My Pub: St Mary’s Inn, Morpeth, Northumberland

By Gary Lloyd

St Mary’s Inn general manager Robin Freer tells us how this site that serves great food and offers overnight accommodation has quickly established itself as a mainstay despite only being open for 18 months.

On the air: Sky offers its customer a unique opportunity to create a TV advert for their target audience

Sky offers free TV ad to one lucky licensee

By Alice Leader

Sky is offering its licensed trade customers the chance to set up a TV advert with an advertising campaign made exclusively for their business, for free.

Go the whole Hog: pubs take on campaign to drive footfall during Dry January season

Pubs go ‘TEA Total’ to boost quieter trading times

By Alice Leader

Pubs are backing a ‘Support Your Local, Go TEA Total’ campaign this January to boost the quieter trading times operators can go through during this time of year, especially with the growth of Dry January.

Silver anniversary: CAMRA rewards pub for its 25th consecutive year in the Good Beer Guide

Pub hits 25th year in the Good Beer Guide

By Alice Leader

A pub in Hawkesbury Upton has received an honourable plaque from Dursley & District Campaign for Real Ale (CAMRA) to mark its 25th consecutive year in CAMRA’s Good Beer Guide.

Christmas sales: pubs sold more drinks on key festive dates this year but sales for the month were flat

December sales dampened

By Emily Hawkins

Like-for-like sales across pubs and restaurants were static in December (last month) as wet weather deterred many from venturing out.

All together: local community group saves pub from redevelopment after six years

Campaigners rewarded for saving ex-GK pub

By Alice Leader

Campaigners who saved a historic 17th century pub have been named runners-up in the Campaign for Real Ale’s (CAMRA) Pub Saving Award for their efforts to buy back the pub after it was closed and sold by Greene King in 2014.

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