Marketing

Time to think: the key to handling a crisis is to not panic

MA500

Death and drugs: how to manage a PR nightmare

By Nicholas Robinson

A crisis can lead very quickly to bad publicity and could easily break a business if not handled in the right way, according to two public relations bosses.

Force for good: CAMRA wants its new campaign to unite businesses to promote pubs for summer

CAMRA wants a ‘summer of pub’

By Emily Hawkins

The Campaign for Real Ale (CAMRA) has written to pubs across the country to participate in its ‘summer of the pub’ campaign.

Summer loving: the good weather over Easter helped drive drink sales (image credit: omgimages/gettyimages.co.uk)

Easter heatwave boosts pub sales

By Nikkie Sutton

The high temperatures of the 2019 Easter weekend helped push sales in pubs and bars by 5.3% but restaurants saw a 19.4% drop when compared to last Easter, new research has found.

Pay and display: There’s not a lot worse than no-shows at your premises – your site is empty, staff are doing very little and there’s no money to pay them

Spotlight

Should pubs use deposits to tackle no-shows?

By Nikkie Sutton

Customers that fail to arrive after booking a table are a bugbear for operators across the hospitality trade but could charging a deposit be the answer to this problem?

Shiny happy people: Will Jago Johnson, Bert Thomson, Megan Pattinson, Emma McClave, Andy Mounsey and Maroula Dawkins (l-r)

My Pub: The Star, Godalming, Surrey

By Gary Lloyd

Great British Pub Awards finalist the Star in the commuter belt of Godalming, near Guildford, is renowned for its cider offer and lovely garden facilities too. Licensee Andy Mounsey tells us more

'Sense of opportunity': 'We all have opportunities within our business to make them better. It may be a simple coat of paint or getting the garden tidier' according to Matt Slocombe of the Crown Inn

Guv'nor

Pubs must strive to be better despite cost pressures

By Matt Slocombe

Whether freehold, leasehold, tenanted or managed, operators have to keep looking at ways to get better, says Matt Slocombe of the Crown Inn in Woolhope, Herefordshire - winner of the best cider pub at the John Smith's GBPA 2018

Creativity: unique outdoor and alfresco areas are more likely to increase customer dwell time and make it onto social media

How to make your outdoor space 'Instagramable'

By Stuart Stone

Hot off 2018’s record-breaking summer and with hard-to-reach Gen Z-ers and Millennials favouring shareable experiences and mindful drinking, the future looks bright for operators getting creative with their outdoor space.

Pub love: Pub is the Hub boss John Longden outlines how the funding will benefit licensees

£190k funding boost to support rural pubs

By Nikkie Sutton

Rural pubs across the nation will be expanded to include Post Office facilities, grocery shops and libraries following £188,000 of Government funding.

International Women's Day: PR & Marketing

International Women's Day

The women at the top of on-trade PR and marketing

By Stuart Stone

Those in PR and marketing know everything about the businesses they support. The people who head a company's PR departments or own their own businesses are in enviable positions. Here six women at the top of the on-trade PR game tell their stories.

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