Marketing

Cash flow now: pub operators have said gift cards have helped them feel more confident about reopening

#unitedwestand

‘Use big discounts to attract voucher purchases’

By Emily Hawkins

Publicans operating gift card schemes have said they are not worried that making sales now could mean they do not take more money when they are eventually able to reopen.

Stay social: top tips on how to stay engaged with your customers during lockdown

#UnitedWeStand

Opinion: how to engage with customers while your pub is shut

By Katy Horwood, Fuller's

With your pub doors firmly closed, it may feel like the only thing to do now is sit and wait for further instructions. However, with people currently using social media more than ever, this could be the perfect time to seize the opportunity and digitally...

Heart of the village: the Anchor is the linchpin for great food delivered from the pub

My Pub

How the Anchor launched a popular food delivery service

By Gary Lloyd

When pubs were shut down in March, licensees Matthew Crisp and partner Lee Hughes had to act fast, so they set up a food delivery service that is proving hugely popular with locals, who have responded by doing all they can to support the business. Here,...

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