Marketing

Cash flow now: pub operators have said gift cards have helped them feel more confident about reopening

#unitedwestand

‘Use big discounts to attract voucher purchases’

By Emily Hawkins

Publicans operating gift card schemes have said they are not worried that making sales now could mean they do not take more money when they are eventually able to reopen.

Stay social: top tips on how to stay engaged with your customers during lockdown

#UnitedWeStand

Opinion: how to engage with customers while your pub is shut

By Katy Horwood, Fuller's

With your pub doors firmly closed, it may feel like the only thing to do now is sit and wait for further instructions. However, with people currently using social media more than ever, this could be the perfect time to seize the opportunity and digitally...

Heart of the village: the Anchor is the linchpin for great food delivered from the pub

My Pub

How the Anchor launched a popular food delivery service

By Gary Lloyd

When pubs were shut down in March, licensees Matthew Crisp and partner Lee Hughes had to act fast, so they set up a food delivery service that is proving hugely popular with locals, who have responded by doing all they can to support the business. Here,...

Sector support: The Drinks Trust is looking to provide financial one-off financial grants of £250 to as many as 2,000 people

#Unitedwestand

The Drinks Trust Covid-19 Relief Fund application deadline extended

By Stuart Stone

The Drinks Trust has announced that it is welcoming applications for financial support from individuals who have been affected by the spread of coronavirus until either 7pm on 14 April or 10,000 applications have been received.

All for one: a community effort brought the Chequer Inn back into existence

My Pub: the Chequer Inn, Ash, Kent

By Gary Lloyd

Since being saved from redevelopment, Janet Payten and her family have cemented the Chequer Inn’s position as the heart of the community.

Attractive offer: pubs are experiencing a healthy growth from smaller demographics

Women drive pub visit growth

By Alice Leader

New insight shows that pub visits by men declined by 0.8% in 2019, but there was a 1.6% increase in female customers, who now account for 48.7% of all pub customers.

Noise issues: Mumbli is bidding to make all venues, including pubs and restaurants, easier on the ears of customers

Loud noise forces 80% of customers to leave a pub

By Alice Leader

A new study shows eight out of 10 people have cut their visit to a pub, restaurant, or café short because of noise, with 75% of people saying they would eat out more often if venues were quieter, according to the charity Action on Hearing Loss.

Team matters: there is a strong focus on training in-house and promotion from within too

My Pub: Moody Cow, Upton Bishop, Herefordshire

By Gary Lloyd

Turning around the fortunes of a failed pub is often more difficult than starting from scratch but that is exactly what licensee Chris Burgess did at the Moody Cow.

Sow what you see: the Unruly Pig was formerly known as the British Larder

My Pub: the Unruly Pig, Bromeswell, Suffolk

By Gary Lloyd

Former lawyer Brendan Padfield embraced a radical change in career and opened the Unruly Pig only to suffer a devastating fire weeks after opening. However, the Unruly Pig was able to get back on its trotters and has since gone on to win a multitude of...

Marketing campaign: the A-Z of ways to best market your pub for the upcoming year

A-Z of on-trade marketing

By Stuart Stone

From the rise of TikTok and the resurgence of Facebook to bar-top point of sale, experts explain what to factor in to your on-trade marketing in 2020.

Hail Mary: St Mary's Inn has established itself as a little gem with its great food offer and accommodation

My Pub: St Mary’s Inn, Morpeth, Northumberland

By Gary Lloyd

St Mary’s Inn general manager Robin Freer tells us how this site that serves great food and offers overnight accommodation has quickly established itself as a mainstay despite only being open for 18 months.

On the air: Sky offers its customer a unique opportunity to create a TV advert for their target audience

Sky offers free TV ad to one lucky licensee

By Alice Leader

Sky is offering its licensed trade customers the chance to set up a TV advert with an advertising campaign made exclusively for their business, for free.

Go the whole Hog: pubs take on campaign to drive footfall during Dry January season

Pubs go ‘TEA Total’ to boost quieter trading times

By Alice Leader

Pubs are backing a ‘Support Your Local, Go TEA Total’ campaign this January to boost the quieter trading times operators can go through during this time of year, especially with the growth of Dry January.

Mixed bag: the past 12 months has seen a plethora of news for the pub trade

The 2019 news in review

By Nicholas Robinson

Here is a selection of news stories featured on The Morning Advertiser website throughout the past 12 months

Social-friendly: small biz owners make changes to their sites to be more appealing on social media

Operators alter sites for social media

By Alice Leader

Social media is proving to have quite an impact on small businesses as operators reshape their sites to make them more visually enticing.

Pack leader: the Dog at Wingham leads the pack with its pub-restaurant-rooms offer

My Pub: The Dog at Wingham, Kent

By Gary Lloyd

Creative Marilyn Brigden had designs on owning a hotel. So when fate brought the opportunity of rolling a pub, restaurant and hotel into one, she seized the chance. Here, her son Marc Brigden – co-owner – tells us about the strength of the bite at the...

On the front: the outside of the pub has been developed to include a large seating area

My Pub: Brooksteed Alehouse, Worthing, West Sussex

By Gary Lloyd

Brooksteed Alehouse micropub may look an unassuming venue but, as licensee Aaron Burns explains, its offer – especially when it comes to beer – is a big hitter on the south coast

Saturated market: the landscape of new drink products is competitive and brands must keep up according to Jonny Jones, director of client services at CGA

Drink Tank

Drink suppliers must 'innovate or die'

By Emily Hawkins

Drink producers must innovate with new drinks to ensure they are stocked in the on-trade as the market becomes saturated with fresh products, according to Jonny Jones, director of client services at CGA.

Extra presents: publicans can expect their pubs to be busier than usual this Christmas

Early Xmas celebrations could bump up sales

By Alice Leader

Christmas could come early this year as Brits get into the festive spirit, starting their celebrations before they normally would, according to CGA analysis.

Fruitful freshers: university areas see a rise in pub and bar numbers

Can university areas boost licensed premises?

By Alice Leader

New university students are nearing the end of their first term so, expectedly, many would have scoped out the best pubs and bars to establish their ‘go-to’ venue by now.

Big operation: Barratts opens at 9am and trades for up to 16 hours per day

My Pub: Barratts Sports Bar, Northampton

By Gary Lloyd

Barratts licensee Matthew McInerney explains how this sports mad venue has reached its top-of-the-table position and is also home to some of the world’s best snooker players.

Double standards: the Kings Arms sits on the ground floor while the adjoining Popworld brand is on the level above

My Pub: the Kings Arms, Morecambe, Lancashire

By Simon Longbottom

Adam Hulme took over the Kings Arms as general manager almost a year ago and has seen it through a million-pound transformation. Here, he tells Stonegate boss Simon Longbottom what makes the pub tick and where he’d like the pubco to invest in its future.

Property of the week

Follow us

Pub Trade Guides

View more