Marketing

Bullish about the future: General manager Molly Raftery at the Bull, Ditchling, explains what makes her pub so special

My Pub: The Bull at Ditchling

By Emily Hawkins

Nestled in the rolling Sussex countryside, those running the Bull are determined to excel. General manager Molly Raftery explains how the freehouse pairs its ambition with a down-to-earth approach.

Paid for: platforms such as TripAdvisor are fighting to protect real reviews

Operators ‘outraged’ over paid positive reviews offer

By Nicholas Robinson

Not long into the New Year and already operators are facing new threats against their businesses. On the face of it an email from a stranger suggesting you pay them money for positive pub reviews may, to some, appear innocuous. But the fact is, it poses...

Soho treasure: Ken Wright talks about the independent Phoenix Artist Club and its award success

My Pub: the Phoenix Artist Club, Soho, central London

By Robert Mann

Considered one of Soho’s hidden gems, the Phoenix Artist Club is one of London’s last remaining independently owned and operated venues – as well as being an award-winning treasure.

Quintessentially Christmassy: the Long Arm Pub & Brewery has brewed the Mince Pie-PA

London pub brews mince pie beer

By Emily Hawkins

A pub will serve a mince pie-flavoured beer to "bring Londoners a glass of festive nostalgia" during the Christmas period.

Warm welcome: the Famous Three Kings is host to fans of all sports and does not favour any particular team

My Pub: the Famous Three Kings, Fulham, west London

By Stuart Stone

It’s rare to come across a manager who’s won three titles on the spin on these shores. Paul Eastwood, however, has led the team at the Famous Three Kings to a three-in-a-row top slot in the Great British Pub Awards’ Sport category. Here he explains how...

More than a logo: the Bass red triangle is not just a mark of ownership but a pledge of quality as well.

Opinion

In the brand scheme of things

By Pete Brown

As JDW distances itself from being a ‘brand’, Pete Brown looks at why its identity is, in fact, its key strength

Rear window: what should the back bar look like?

What should the back bar look like?

By Emma Eversham

The back bar is a pub or bar’s shop window, where a well-thought-out display can really add to the bottom line. So what does a licensee need to think about when deciding what to put there?