Marketing

Noise issues: Mumbli is bidding to make all venues, including pubs and restaurants, easier on the ears of customers

Loud noise forces 80% of customers to leave a pub

By Alice Leader

A new study shows eight out of 10 people have cut their visit to a pub, restaurant, or café short because of noise, with 75% of people saying they would eat out more often if venues were quieter, according to the charity Action on Hearing Loss.

Team matters: there is a strong focus on training in-house and promotion from within too

My Pub: Moody Cow, Upton Bishop, Herefordshire

By Gary Lloyd

Turning around the fortunes of a failed pub is often more difficult than starting from scratch but that is exactly what licensee Chris Burgess did at the Moody Cow.

Sow what you see: the Unruly Pig was formerly known as the British Larder

My Pub: the Unruly Pig, Bromeswell, Suffolk

By Gary Lloyd

Former lawyer Brendan Padfield embraced a radical change in career and opened the Unruly Pig only to suffer a devastating fire weeks after opening. However, the Unruly Pig was able to get back on its trotters and has since gone on to win a multitude of...

Marketing campaign: the A-Z of ways to best market your pub for the upcoming year

A-Z of on-trade marketing

By Stuart Stone

From the rise of TikTok and the resurgence of Facebook to bar-top point of sale, experts explain what to factor in to your on-trade marketing in 2020.

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