A new survey has revealed 21% of participants do not feel comfortable drinking certain cocktails as they feel they are better suited to the opposite gender.
New research shows queues could be losing bartenders more customers than they realise, with the average British consumer waiting up to a whopping 12 hours a year for their cocktails.
Big kids are getting in on the Halloween action, giving pubs a big rise in drinks sales, with spirits in particular seeing strong growth, new data has suggested.
Far-reaching social, economic, political and technological uncertainty is driving the growth of a new consumer mindset and premium spirit sales, according to William Grant & Sons.
Captain Morgan aims to entice consumers who look to mix up their alcoholic drink choices during winter by launching a limited-edition gingerbread flavour.
Research has repeatedly suggested younger consumers are drinking less but according to a recent survey, pubs are benefiting from Millennials choosing spirits as their go-to tipple.
