Spirits & Cocktails

Taste success: coming up with alternative serves for whisky can help pubs sell more of the spirit, according to experts

Spirits Summit

Whisky drinkers’ image needs to change to help drive category

By Nikkie Sutton

The old-school traditional image of a whisky drinker being an older gentleman with a pipe, sipping on the spirit next to a fire must drastically change in order to boost whisky sales, according to two spirits companies.

Changing experiences: Tom Mallett from Kantar World Panel discussed the evolution of on-trade and off-trade alcohol consumption

Spirits Summit

How are visits to the on-trade changing?

By Stuart Stone

Kantar World Panel consumer insight director Tom Mallett discussed ways in which the on-trade can compete with the £13.29bn off-trade at The Morning Advertiser’s Spirit Summit at The Yard in Shoreditch, London.

On the up: Jonny Jones from CGA highlighted the spirits categories that are showing growth

Spirits Summit

Gin is showing no signs of slowing

By Nikkie Sutton

The spirit on everyone’s lips at the moment, gin will continue its growth in the on-trade, according to data experts.

What is it? experts try to define craft

Can we define craft?

By Nicholas Robinson

The word 'craft' is bandied around so often it’s hard to know what is and what is not craft. Harder still is the fact few, the drinks industry in particular, work towards a standard when defining something as craft.

Increase in reports: incidents involving drinks being spiked are rising (image credit: monkeybusinessimages/gettyimages.co.uk)

What can pubs do to prevent drink spiking?

By Nikkie Sutton

Pubs should encourage customers to moderate their drinking and consider specific training for their staff in a bid to reduce the risk of punters getting their drinks spiked, according to an alcohol charity.

The only way is up: gin sales rocket further than ever

Brits chug back record amounts of gin

By Nicholas Robinson

Brits have sloshed back 60m bottles of gin in the past 12 months, worth £1.6bn, according to the latest figures from the Wine & Spirits Trade Association (WSTA).

Join us: Spirits Summit to be held in London on 2 October

Get a full measure of the spirits category

By Nicholas Robinson

Pink gin, whisky, alcohol-free ‘spirits’ and the rise of English rum are just a handful of the topics we’re exploring at this year’s Spirits Summit at the Yard, Shoreditch, in London on 2 October.

Up or down: is vodka still a strong performer in the on-trade?

In association with Diageo

Vodka is the biggest, but what's next?

By Nicholas Robinson

Spirits giant vodka is holding its own in an increasingly busy drinks market that is dominated by ongoing chattering about sister white spirit gin. While vodka has a lot going for it, producers understand there are areas where its performance could be...

On the up: sales of cognac and whisky are pushing up Pernod Ricard's growth

Cognac and whisky grow Pernod Ricard’s sales

By Nikkie Sutton

Spirits supplier Pernod Ricard, owner of Beefeater gin and Absolut vodka, has reported an overall sales increase of 6%, driven by its cognac and whisky brands.

Sky's the limit for spirits: Britain now boasts 315 all-spirits distilleries – more than double the number five years ago

English and Welsh whisky trail launched

By James Beeson

The Wine & Spirit Trade Association (WSTA) has launched an English and Welsh whisky trail to celebrate the growth of a sector that lay dormant for more than a century.

In the pink: the new variant is available in Adnams managed sites and in its retail stores as well as online

Adnams jumps on the pink gin bandwagon

By Nikkie Sutton

Suffolk brewer and distiller Adnams has launched a new Copper House Pink Gin today (Friday 24 August) in time for the bank holiday weekend.