Spirits & Cocktails

Do it right: how to post on Instagram

9 Instagram tips to increase your drinks sales

By Nicholas Robinson

Getting to grips with social media could help boost drinks sales significantly for free, according to two experts in the field. However, happy-snapping will not do the job, but we have nine tips to help increase your sales through Instagram.

Concerning: The DfT said the rise was

Drink drive casualties on the rise

By James Beeson

The number of people seriously injured in drink drive accidents has risen by 9% over the space of a year, according to the latest statistics from the Department for Transport (DfT). 

Great experience: good customer service leads to more spend

In association with Diageo

Set up for spirit success

By Nicholas Robinson

While your operation may be known for serving the best Mojito or the region’s greatest gin and tonic, there are many operational areas that could negatively impact your trade and profit. Nicholas Robinson reports.

Cocktail offer: three-quarters (75%) of the nation's bars sell cocktails

In association with Diageo

Get the cocktail message across

By Nicholas Robinson

Having a great offer when it  comes to cocktails is a proven way of increasing trade, but making sure you convey what you have to customers is the crucial aspect in building sales. Nicholas Robinson reports.