Whether it's the "Hand of God", Gazza's tears, the Zidane head-butt, Beckham's red card or Archie Gemmill sending the entire Dutch defence for a hot dog in 1978, the World Cup never fails to deliver vivid memories that etch themselves...
FourFourTwo magazine’s global brand director, Andy Jackson, and pub chain McGettigan's area manager Brian Kennedy, discussed how the two brands have collaborated to bring sporting events to life.
The third speaker at The Morning Advertiser’s 2018 Maximising Sport in Pubs conference – client service director at CGA Strategy Jonny Jones – set out the scale of the opportunity for sport in pubs, showcased lessons learnt from previous tournaments and...
The second speaker at The Morning Advertiser’s 2018 Maximising Sport in Pubs conference - commercial manager of fan marketing platform InCrowd Sports Seb Lear - discussed how drinks companies should be engaging the modern sports fan and how they can translate...
By George Lawson, head of commercial piracy for Sky
George Lawson, head of commercial piracy for Sky reflects on a landmark case instigated by the Premier League, working in partnership with Federation Against Copyright Theft (FACT).
The first speaker at The Morning Advertiser’s 2018 Maximising Sport in Pubs conference at Stamford Bridge, Dom Collingwood, co-founder of event partners MatchPint, discussed what fans expect from a viewing experience, how they decide where to watch and...
In the first game since Arsene Wenger announced he will be leaving the north London side at the end of the season, Arsenal take on West Ham in a London derby they’ve dominated under the Frenchman’s tenure while the FA Cup, a tournament Wenger won a record...
According to Ipsos MORI, 907,000 people watched Patrick Reed claim his first green jacket at Augusta, ahead of fellow Americans Ricky Fowler and Jordan Spieth between 5 and 8 April, in the pub.
Following the draw for the regional qualifiers of the BT Sport Pub Cup, Arsenal stoppers Petr Cech and David Ospina gave two pub keepers a real challenge.
Tiger Woods returns to Augusta for the first time in three years and Manchester City look to wrap up the fastest ever Premier League title against their biggest rivals.
Sky Sports will be the only place to see the story of the Premier League unfold, from the potential crowning of the champions to the battle for European places and the scramble among teams looking to avoid relegation.
