World Cup memories: The Morning Advertiser asked publicans for their most vivid World Cup memories

A Pub's Guide to: The World Cup

Stand-out World Cup memories from pubs and bars

By MA Editorial

Whether it's the "Hand of God", Gazza's tears, the Zidane head-butt, Beckham's red card or Archie Gemmill sending the entire Dutch defence for a hot dog in 1978, the World Cup never fails to deliver vivid memories that etch themselves...

Top teamwork: FourFourTwo and McGettigan's created a fans hub in Singapore

Maximising Sport in Pubs

Case study: FourFourTwo and McGettigan's

By Stuart Stone

FourFourTwo magazine’s global brand director, Andy Jackson, and pub chain McGettigan's area manager Brian Kennedy, discussed how the two brands have collaborated to bring sporting events to life.

Size of the prize: judging by the takings from Euro 2016, sport pubs are likely to cash in on the World Cup

Maximising Sport in Pubs

World Cup 2018: the size of the prize

By Stuart Stone

The third speaker at The Morning Advertiser’s 2018 Maximising Sport in Pubs conference – client service director at CGA Strategy Jonny Jones – set out the scale of the opportunity for sport in pubs, showcased lessons learnt from previous tournaments and...

Translating the stadium: InCrowd Sports' Seb Lear talks about how drinks companies can engage fans

Maximising Sport in Pubs

Translating the stadium experience to pubs

By Stuart Stone

The second speaker at The Morning Advertiser’s 2018 Maximising Sport in Pubs conference - commercial manager of fan marketing platform InCrowd Sports Seb Lear - discussed how drinks companies should be engaging the modern sports fan and how they can translate...

Maximising sport: Dom Collingwood of MatchPint talks about a fan's sporting expectations of pubs

Maximising Sport in Pubs

What is the future of sport in pubs?

By Stuart Stone

The first speaker at The Morning Advertiser’s 2018 Maximising Sport in Pubs conference at Stamford Bridge, Dom Collingwood, co-founder of event partners MatchPint, discussed what fans expect from a viewing experience, how they decide where to watch and...

End of an era: Arsenal will play West Ham in their first match since Arsene Wenger announced his intention to step down

FA Cup reaches semi-final stage

By Stuart Stone

In the first game since Arsene Wenger announced he will be leaving the north London side at the end of the season, Arsenal take on West Ham in a London derby they’ve dominated under the Frenchman’s tenure while the FA Cup, a tournament Wenger won a record...

Huge drive: the 2018 Masters attracted 40% more punters to pubs than the 2017 tournament

The Masters attracts almost 1m people to the pub

By Stuart Stone

According to Ipsos MORI, 907,000 people watched Patrick Reed claim his first green jacket at Augusta, ahead of fellow Americans Ricky Fowler and Jordan Spieth between 5 and 8 April, in the pub.

History makers? Tiger Woods makes his Augusta return, while Manchester City could set a Premier League record

Sporting history could be made this weekend

By Stuart Stone

Tiger Woods returns to Augusta for the first time in three years and Manchester City look to wrap up the fastest ever Premier League title against their biggest rivals.

The 'Joshua effect': licensees now average an extra £900 of revenue when showing pay-per-view boxing, according to Matchpint

Bumper bank holiday weekend of sport

By Stuart Stone

A big bank holiday weekend of sport sees British boxing history being made in Cardiff alongside the return of top-flight football across Europe.

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