Seventh heaven: the opening weekend of World Cup football includes seven fixtures spread across two days

Opening World Cup fixtures headline packed sporting weekend

By Stuart Stone

Seven games from the opening round of fixtures at the 2018 Russia World Cup coincide with crucial second rugby union Tests in England, Ireland and France’s southern hemisphere tours and the conclusion of the US Open golf.

Ring return: Tyson Fury makes a long awaited return to boxing after more than two years away

Tyson Fury begins comeback against Albania’s Sefer Seferi

By Stuart Stone

Former world heavyweight boxing champion Tyson Fury returns after two and a half years away from the ring. Can he make the likes of Anthony Joshua and Deontay Wilder sit up and take notice when he fights Sefer Seferi on Saturday night?

Shoot-out winners: the Gun from Hackney hit five perfect penalties to victory over the Liver Vaults

The Gun wins shoot-out in BT Sport Pub Cup Final

By Stuart Stone

The Gun in Hackney, east London, beat the reigning BT Sport Pub Cup winners the Liver Vaults of Liverpool in a closely fought encounter to win this year’s competition.

Match-day grub: 51% of fans said quality of food offering was either fairly important or very important when selecting a pub in which to watch sport.

A pub's guide to: the world cup

World Cup food: Simple fare for the taste buds

By Nicholas Robinson

Covering such a huge area means Russia draws culinary influences from Europe right over to eastern Asia. Dishes may be simple but there’s plenty to be said for traditional food that has come about through the many political and cultural upheavals during...

Drinks menu: Less than half of fans state that lager is their go to drink when watching sport

A pub's guide to: the world cup

From Russia with booze

By Nicholas Robinson

Vodka is an obvious choice when looking to alcohol from Russia, but there's also rich pickings to be had in the lucrative categories of beer and wine, and don't forget the multitude of cocktails you can boost profits with too.

Customer engagement: 93% of sports fans will go back to the same pub if they've watched sport there before.

A pub's guide to: the world cup

Footy and sweep: World Cup customer engagement

By MA Editorial

As if the multitude of football matches isn’t enough to have your customers coming in their droves, why not add a little extra excitement to proceedings? A sweepstake or variation on that theme can add some spice to any sporting fixture so take a look...

Early exit: Pubs can still make a success of Russia 2018 even if England wind up on an early flight home.

A pub's guide to: the world cup

What to do if (when) England go out of Russia 2018?

By Stuart Stone

Despite always being in the running according to UK bookmakers, England have rarely progressed that far in any football World Cup competition since making the semi-final in Italia 1990. If form is anything to go by, you will need to focus on every team...

Historic deal: Matchroom Sport's deal with The Perform Group will see more fights broadcast in the UK.

Boxing’s first $1bn rights deal and what it means for UK pubs

By Stuart Stone

Last week, Eddie Hearn’s Matchroom Sport - which promotes British stars such as Anthony Joshua, Amir Khan and Kell Brook - signed a landmark promotional boxing deal with digital sports content and media company Perform Group.

Atmosphere matters: 80% of sports fans said that they preferred the atmosphere in the pub compared to watching at home.

A pub's guide to: The world cup

Russia 2018: Creating World Cup atmosphere

By Stuart Stone

It is widely acknowledged that pubs offer sporting atmosphere second only to being at the event in person. this will create a lively backdrop for the World Cup this summer and could potentially mean big business for Britain’s pubs

Up for the cup: Hogs Back has brewed 'the perfect drink to celebrate the team’s victories or commiserate over its losses'

Hogs Back Brewery launches World Cup ale

By Stuart Stone

Surrey-based Hogs Back Brewery has launched a specially-brewed cask ale to support England’s bid for World Cup glory in Russia this summer.

How will pub footfall for matches during this summer's World Cup differ to crowds drawn to pubs by Premier League action?

A pub's guide to: the world cup

World Cup consumers: be a home for every nation

By Stuart Stone

The shape of the ball and a lot of the players are the same, but as far as the make-up of pub footfall is concerned, the Premier League and World Cup are different ball games. What changes will Russia 2018 make to the line-up at your pub?

Big occasion: Aston Villa to meet Middlesbrough in the first leg of the Championship Playoff Semi-final

Bumper weekend of sport for football and rugby fans

By Claire Churchard

With the Championship Playoff semi-final, the last day of the Premier League and the Rugby Union Champions Cup Final, football and rugby offer some excellent opportunities for sports fans to head down to the pub this weekend.

World first: The Russia 2018 World Cup will be the first in history to be broadcast in 4KUHD.

A pub's guide to: The World Cup

Russia World Cup 2018: Put your tech on the line

By Georgina Townshend

One of the greatest events in the sporting calendar, the World Cup is something publicans look forward to with great anticipation. But, with competition from HD TVs at home, pubs need to ensure their technology is pitch perfect before the first whistle...

World Cup memories: The Morning Advertiser asked publicans for their most vivid World Cup memories

A Pub's Guide to: The World Cup

Stand-out World Cup memories from pubs and bars

By MA Editorial

Whether it's the "Hand of God", Gazza's tears, the Zidane head-butt, Beckham's red card or Archie Gemmill sending the entire Dutch defence for a hot dog in 1978, the World Cup never fails to deliver vivid memories that etch themselves...

Top teamwork: FourFourTwo and McGettigan's created a fans hub in Singapore

Maximising Sport in Pubs

Case study: FourFourTwo and McGettigan's

By Stuart Stone

FourFourTwo magazine’s global brand director, Andy Jackson, and pub chain McGettigan's area manager Brian Kennedy, discussed how the two brands have collaborated to bring sporting events to life.

Size of the prize: judging by the takings from Euro 2016, sport pubs are likely to cash in on the World Cup

Maximising Sport in Pubs

World Cup 2018: the size of the prize

By Stuart Stone

The third speaker at The Morning Advertiser’s 2018 Maximising Sport in Pubs conference – client service director at CGA Strategy Jonny Jones – set out the scale of the opportunity for sport in pubs, showcased lessons learnt from previous tournaments and...

Translating the stadium: InCrowd Sports' Seb Lear talks about how drinks companies can engage fans

Maximising Sport in Pubs

Translating the stadium experience to pubs

By Stuart Stone

The second speaker at The Morning Advertiser’s 2018 Maximising Sport in Pubs conference - commercial manager of fan marketing platform InCrowd Sports Seb Lear - discussed how drinks companies should be engaging the modern sports fan and how they can translate...

Maximising sport: Dom Collingwood of MatchPint talks about a fan's sporting expectations of pubs

Maximising Sport in Pubs

What is the future of sport in pubs?

By Stuart Stone

The first speaker at The Morning Advertiser’s 2018 Maximising Sport in Pubs conference at Stamford Bridge, Dom Collingwood, co-founder of event partners MatchPint, discussed what fans expect from a viewing experience, how they decide where to watch and...

End of an era: Arsenal will play West Ham in their first match since Arsene Wenger announced his intention to step down

FA Cup reaches semi-final stage

By Stuart Stone

In the first game since Arsene Wenger announced he will be leaving the north London side at the end of the season, Arsenal take on West Ham in a London derby they’ve dominated under the Frenchman’s tenure while the FA Cup, a tournament Wenger won a record...

Huge drive: the 2018 Masters attracted 40% more punters to pubs than the 2017 tournament

The Masters attracts almost 1m people to the pub

By Stuart Stone

According to Ipsos MORI, 907,000 people watched Patrick Reed claim his first green jacket at Augusta, ahead of fellow Americans Ricky Fowler and Jordan Spieth between 5 and 8 April, in the pub.

History makers? Tiger Woods makes his Augusta return, while Manchester City could set a Premier League record

Sporting history could be made this weekend

By Stuart Stone

Tiger Woods returns to Augusta for the first time in three years and Manchester City look to wrap up the fastest ever Premier League title against their biggest rivals.

The 'Joshua effect': licensees now average an extra £900 of revenue when showing pay-per-view boxing, according to Matchpint

Bumper bank holiday weekend of sport

By Stuart Stone

A big bank holiday weekend of sport sees British boxing history being made in Cardiff alongside the return of top-flight football across Europe.

Star turn: Robbie Savage and John Hartson will manage teams at Leicester City's King Power Stadium

Still time to enter the 2018 BT Sport Pub Cup

By Stuart Stone

This year’s BT Sport Pub Cup will offer teams the chance to step up and represent their pub at professional grounds across the UK as well as providing former Wales international Robbie Savage with a first taste of managing an 11-a-side team. Though teams...

Up for the cup: BT Sport is offering pub football teams the chance to play on Premier League pitches

BT Sport Pub Cup returns for 2018

By Stuart Stone

BT Sport has announced that its Pub Cup football tournament will return for 2018, offering teams the chance to win £5,000 and a BT Sport subscription for their local.

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