Big occasion: Aston Villa to meet Middlesbrough in the first leg of the Championship Playoff Semi-final

Bumper weekend of sport for football and rugby fans

By Claire Churchard

With the Championship Playoff semi-final, the last day of the Premier League and the Rugby Union Champions Cup Final, football and rugby offer some excellent opportunities for sports fans to head down to the pub this weekend.

World first: The Russia 2018 World Cup will be the first in history to be broadcast in 4KUHD.

A pub's guide to: The World Cup

Russia World Cup 2018: Put your tech on the line

By Georgina Townshend

One of the greatest events in the sporting calendar, the World Cup is something publicans look forward to with great anticipation. But, with competition from HD TVs at home, pubs need to ensure their technology is pitch perfect before the first whistle...

World Cup memories: The Morning Advertiser asked publicans for their most vivid World Cup memories

A Pub's Guide to: The World Cup

Stand-out World Cup memories from pubs and bars

By MA Editorial

Whether it's the "Hand of God", Gazza's tears, the Zidane head-butt, Beckham's red card or Archie Gemmill sending the entire Dutch defence for a hot dog in 1978, the World Cup never fails to deliver vivid memories that etch themselves...

Top teamwork: FourFourTwo and McGettigan's created a fans hub in Singapore

Maximising Sport in Pubs

Case study: FourFourTwo and McGettigan's

By Stuart Stone

FourFourTwo magazine’s global brand director, Andy Jackson, and pub chain McGettigan's area manager Brian Kennedy, discussed how the two brands have collaborated to bring sporting events to life.

Size of the prize: judging by the takings from Euro 2016, sport pubs are likely to cash in on the World Cup

Maximising Sport in Pubs

World Cup 2018: the size of the prize

By Stuart Stone

The third speaker at The Morning Advertiser’s 2018 Maximising Sport in Pubs conference – client service director at CGA Strategy Jonny Jones – set out the scale of the opportunity for sport in pubs, showcased lessons learnt from previous tournaments and...

Translating the stadium: InCrowd Sports' Seb Lear talks about how drinks companies can engage fans

Maximising Sport in Pubs

Translating the stadium experience to pubs

By Stuart Stone

The second speaker at The Morning Advertiser’s 2018 Maximising Sport in Pubs conference - commercial manager of fan marketing platform InCrowd Sports Seb Lear - discussed how drinks companies should be engaging the modern sports fan and how they can translate...

Maximising sport: Dom Collingwood of MatchPint talks about a fan's sporting expectations of pubs

Maximising Sport in Pubs

What is the future of sport in pubs?

By Stuart Stone

The first speaker at The Morning Advertiser’s 2018 Maximising Sport in Pubs conference at Stamford Bridge, Dom Collingwood, co-founder of event partners MatchPint, discussed what fans expect from a viewing experience, how they decide where to watch and...

End of an era: Arsenal will play West Ham in their first match since Arsene Wenger announced his intention to step down

FA Cup reaches semi-final stage

By Stuart Stone

In the first game since Arsene Wenger announced he will be leaving the north London side at the end of the season, Arsenal take on West Ham in a London derby they’ve dominated under the Frenchman’s tenure while the FA Cup, a tournament Wenger won a record...

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