Old Mout cider has taken its first foray into the draught cider market after a successful trial saw 150,000 pints sold nationwide across 100 Greene King outlets.
With so much conflicting research in the market and varying opinions from analysts, The Morning Advertiser’s Drinks List 2019 reveals exactly what is going on with sales at the bar.
Cider is often seen as a must-have for when it’s hot but, as the temperature drops and the festive season approaches, operators need to be aware that the drink still has a big role to play in wintertime drinking
In a bid to stop the kiwi from going extinct, Mitchells & Butlers has partnered with New Zealand-born cider Old Mount and created a mobile game that aims to raise money to help save the bird.
The word 'craft' is bandied around so often it’s hard to know what is and what is not craft. Harder still is the fact few, the drinks industry in particular, work towards a standard when defining something as craft.
Government policy on cider needs to be based on factual evidence and not “misinformation”, claims the incoming chair of the National Association of Cider Makers.
