Traditional cider makers, industry figures and pubs have hit out at plans to increase the duty paid on super-strength cider announced in the Autumn Budget this week.
With the on-trade drinks market moving at an ever-faster pace as operators try to keep pace with increasingly volatile drinkers, knowledge truly is power. Here, The Morning Advertiser brings you the facts behind the stats
It is a busy Friday night in the pub and the punters are out in force enjoying themselves as the drinks flow from behind the bar. Just as things start to get into the swing, a distressed customer storms into the bar and frantically screams: “Everybody...
Be the first to discover which drinks and trends are driving sales in the on-trade by tuning into The Morning Advertiser’s (MA) Drinks List: Top Brands To Stock free webinar this Thursday (16 November).
Just one in ten people believe that increased taxes on alcohol go towards helping those who misuse the substance, according to new research by alcohol consumer organisation Drinkers’ Voice.
Everyone loves a theme, especially around Halloween. Whether it is a spooky drinks menu, a ghoulish food offer or a full-blown American-style fancy dress party, Halloween is the perfect time of year to boost sales.
Westons cider mill has received £15m in investment for infrastructure over the past four years. This week, The Morning Advertiser headed to Herefordshire to visit the company’s cider mill and orchards.
It’s been the biggest development in cider since apples were first used to make alcohol. Now packaged fruit ciders play a pivotal role in many pubs. But what does the future have in store?
Emma Sherwood-Smith, Heineken’s Cider Brand Director, has her sights set on a big future for fruit ciders, especially those with unique flavour profiles such as Old Mout’s variants.
