Cider and perry in the on-trade is now worth £1.94bn, an amount that has been driven by sales of 2,930,472hl (hectolitres) and is at 1.9% moving annual total (MAT) growth, according to a new report.
As fruit cider continues to dominate sales growth on the bar, it is important producers innovate in order to give operators new products to interest thirsty customers with.
Old Mout cider has taken its first foray into the draught cider market after a successful trial saw 150,000 pints sold nationwide across 100 Greene King outlets.
With so much conflicting research in the market and varying opinions from analysts, The Morning Advertiser’s Drinks List 2019 reveals exactly what is going on with sales at the bar.
