Kopparberg enters draught market with 'black' cider

By Nikkie Sutton

- Last updated on GMT

Big investment: the launch of Kopparberg Black is part of a £6m marketing plan
Big investment: the launch of Kopparberg Black is part of a £6m marketing plan

Related tags: Cider

Swedish cider brand Kopparberg is expanding its portfolio this month (June), with the launch of a new flavour on draught.

Kopparberg Black is an apple cider with a taste of blackcurrant and blackberry that will be available exclusively in the on-trade and aims to deliver a premium addition to operators’ draught offers across the nation.

  • The Morning Advertiser ​is giving operators the opportunity to get a FREE ticket to the Cider Summit. Click here​ to be in with a chance.

The new variant also looks to give drinkers an alternative to other draught fruit ciders currently on the market.

New addition

Kopparberg Black will also be listed at festivals including Lovebox and Citadel both at Gunnersbury Park, west London, and also at Sundown at Norfolk Showground, as the cider brand debuts its Kopparberg Outsider stage, which will feature specially curated line-ups and the new flavour on sale, other Kopparberg variants.

The new addition can be served from a black, stand-alone font, or font lens and tap handle, bespoke to Kopparberg Black.

The launch is part of a £6m integrated marketing plan throughout 2018, with the brand introducing its ‘Outside is Ours’ ad campaign last month (May).

Premium packaged

Kopparberg senior marketing manager Rob Salvesen said: “The move to offer a premium draught variant feels like a natural progression for Kopparberg, with its current position as the best-selling premium packaged fruit cider in the UK on-trade.

“As such, we are extremely excited about the arrival of Kopparberg Black to our portfolio, not least being able to offer consumers a fruit cider on draught made to be more sessionable and a premium alternative to what is already on the market.”

Cider Summit​​

The Cider Summit is back as a stand-alone event.

In Bristol on 22 June this year, it will be hosted by ciderologist and friend of The Morning Advertiser​​​ (MA​​​) Gabe Cook.

Cook, who has travelled the world in search of cider stories, has developed an agenda of fascinating topics designed to tickle the fancies of all those interested and involved in cider. MA​​ food and drink editor Nicholas Robinson said: “Cider is growing in the on-trade and although its representation on the bar may not be as vast as beer, it is of great interest to consumers who want to see more innovation, more flavours and more formats.

“At our Cider Summit, we’re going to give you the information you need to make informed decisions on what to stock, what the upcoming trends are and what you should steer clear of.”

If you’re interested in booking a ticket to come along to the Cider Summit, contact Stevie Robinson by email at fgrivr.ebovafba@jeoz.pbz​​ or over the phone by calling 01293 846508.

The Cider Summit is sponsored by Westons and Mallets Cider.

Related topics: Cider

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