Cider is often seen as a must-have for when it’s hot but, as the temperature drops and the festive season approaches, operators need to be aware that the drink still has a big role to play in wintertime drinking
In a bid to stop the kiwi from going extinct, Mitchells & Butlers has partnered with New Zealand-born cider Old Mount and created a mobile game that aims to raise money to help save the bird.
The word 'craft' is bandied around so often it’s hard to know what is and what is not craft. Harder still is the fact few, the drinks industry in particular, work towards a standard when defining something as craft.
Government policy on cider needs to be based on factual evidence and not “misinformation”, claims the incoming chair of the National Association of Cider Makers.
There’s more to being an aeons-old God of Cider than posing atop huge mounds of russets with a hurricane blowing through your lustrous locks. Shepton, the new face (and biceps and loincloth) of Mallets Cider, spills the apples to The Morning Advertiser...
