Cider

Deadline extended for Beer & Cider Marketing Awards

31-May-2018 By James Beeson

Marketers will have until 1 July to stake their claim to win an award.

Westons goes live with new Stowford ad campaign

25-May-2018 By Nicholas Robinson

Westons is pushing the local credentials of the apples used in its cider production, which are all sourced from within 50 miles of the cider mill.

Ciderologist announces cider tasting tours

17-May-2018 By Nikkie Sutton

Cider expert Gabe Cook will be hosting monthly cider tasting tours of the Bristol Harbourside this summer.

GBBF to introduce the ‘Ask for Angela’ campaign this year

08-May-2018 By James Beeson

The Great British Beer Festival is to introduce the ‘Ask for Angela’ campaign this year to help ensure the safety and comfort of its visitors.

Britain’s best cider and perry named

08-May-2018 By Nicholas Robinson

A year of tasting by Campaign for Real Ale (CAMRA) cider and perry experts has revealed the winners of the organisation’s National Cider and Perry Championships.

Cider festival coming to Bristol this summer

02-May-2018 By James Beeson

Some of the highest quality ciders from around the world are to be showcased in Bristol this June.

Three quarters of on-trade cider volume is draught serve

02-May-2018 By Nikkie Sutton

Some 71% of cider and perry sold in the on-trade is served on draught – a rise of 3% year on year, according to a new report.

New products: Here come the lagers

01-May-2018 By James Beeson

Three new launches signal the start of the great British summer, as premium and craft lager options continue to prove popular.

How to uncork the fizz in your cider offer

01-May-2018 By Nikkie Sutton

It may have started from a relatively low base, but sales of cider in the on-trade are on the up, fuelled by a plethora of different marketing techniques.

Fruit ciders to account for almost half of cider sales within five years

30-Apr-2018 By James Beeson

Fruit-flavoured cider is predicted to make up almost half of all cider sales by 2023, according to Westons' third annual Cider Report.

What is happening in the cider category?

26-Apr-2018 By Nikkie Sutton

Emerging trends, influences from the US and the impact of canning are all subjects to be discussed at The Morning Advertiser's Cider Summit this summer (22 June) at the Stable in Bristol.

Garden Fillers: how to maximise summer drinks sales in your pub

18-Apr-2018 By Emma Eversham

What Brits drink in pub gardens has evolved dramatically over the years, with promiscuous punters swapping their favourite tipple as frequently as the summer weather changes. But with hopes of a scorcher this year, operators and suppliers are already...