Pubs that stock Strongbow Original and Strongbow Dark Fruit alongside each other will see a rise in their rate of sale of almost half – the equivalent of selling an additional 62 pints a week, according to new research.
To some, cider may seem like a simple world, however, in the depths of The Morning Advertiser’s guide to cider booklet, it is clear there is a lot going on. Get your free copy of the report now to stay ahead of the trends.
Scrapping the alcohol duty freeze put in place last year by Government is “counter-productive”, and will increase pressure on cash-strapped consumers, the Wine & Spirit Trade Association has warned (WSTA).
The cider sector is not treated as fairly as other drinks businesses according to those involved in it, and the effect of Brexit is yet to be seen, but National Association of Cider Makers chief executive Fenella Tyler is upbeat about a product experiencing...
Many marked fruit cider as a passing trend, an alternative to RTDs that would last just a summer. How wrong they were. Draught fruit ciders have become an increasingly important part of a pub’s offer and now they’re going premium.