Pubs face potential ruin if they do not improve the quality of their beer, especially in an environment of increased costs and competition from the likes of coffee shops and fast-food outlets, sector experts have warned.
Cider makers are convinced the apple is back and more drinkers will be enjoying the original ingredient with a more artisanal approach in the upcoming months and years. But there’s still plenty of interest in flavoured varieties.
The Campaign for Real Ale (CAMRA) has responded to a study in the British Medical Journal (BMJ) that found moderate drinkers have a lower risk of heart attack, angina and heart failure when compared to teetotallers.
JD Wetherspoon (JDW) chairman Tim Martin will hack 7.5% off all food and drink prices for one day across his 900+ pub estate later this year to demonstrate the effect a VAT cut could have on the hospitality industry.
Cider makers must work harder to uphold the tradition and values of the drink if the segment is to have a strong future, according to National Association of Cider Makers (NACM) chair and Westons Cider managing director Helen Thomas.