Cider

Drinkaware: ‘We are not the booze police’

15-Nov-2017 By Nicholas Robinson

It is a busy Friday night in the pub and the punters are out in force enjoying themselves as the drinks flow from behind the bar. Just as things start to get into the swing, a distressed customer storms into the bar and frantically screams: “Everybody...

The Drinks List: Top Brands To Stock webinar launches

13-Nov-2017 By Nicholas Robinson

Be the first to discover which drinks and trends are driving sales in the on-trade by tuning into The Morning Advertiser’s (MA) Drinks List: Top Brands To Stock free webinar this Thursday (16 November).

Beer Academy relaunched as the Beer & Cider Academy

09-Nov-2017 By James Beeson

The Beer Academy has relaunched itself as the Beer & Cider Academy, with a fresh look, a new cider offering and a leading presenter.

Mulling it over: How can pubs ensure cider sales don't drop in winter months?

06-Nov-2017 By James Beeson

Traditionally, cider is very much a summer drink. There’s nothing quite like a pint of crisp, refreshing cider in a beer garden on a sunny afternoon.

Alcohol taxes are a cash cow for Government, say public

30-Oct-2017 By James Beeson

Just one in ten people believe that increased taxes on alcohol go towards helping those who misuse the substance, according to new research by alcohol consumer organisation Drinkers’ Voice.

Sheppy’s Cider makes move into cans

18-Oct-2017 By James Beeson

Traditional cider maker Sheppy’s has unveiled two premium varieties of canned cider, the company’s first foray into the dispense method.

Nearly half of Brits drinking less than last year

16-Oct-2017 By James Beeson

Nearly half (44%) of British people are drinking less when going out than this time last year, according to new research.

Scare their pants off – top tips for Halloween in the pub

16-Oct-2017 By Nicholas Robinson

Everyone loves a theme, especially around Halloween. Whether it is a spooky drinks menu, a ghoulish food offer or a full-blown American-style fancy dress party, Halloween is the perfect time of year to boost sales.

Exclusive

Westons Cider launches new branding and outlines growth plans

11-Oct-2017 By James Beeson

Westons Cider has unveiled a new-look logo and corporate brand identity, as the company seeks to grow its business by 40% by 2023.

In pictures: Inside Westons cider mill

05-Oct-2017 By James Beeson

Westons cider mill has received £15m in investment for infrastructure over the past four years. This week, The Morning Advertiser headed to Herefordshire to visit the company’s cider mill and orchards.

In association with Old Mout

Is there a future for fruit cider?

30-Sep-2017 By Nicholas Robinson

It’s been the biggest development in cider since apples were first used to make alcohol. Now packaged fruit ciders play a pivotal role in many pubs. But what does the future have in store?

What is the future for fruit cider?

22-Sep-2017 By Nicholas Robinson

Emma Sherwood-Smith, Heineken’s Cider Brand Director, has her sights set on a big future for fruit ciders, especially those with unique flavour profiles such as Old Mout’s variants.

Beer and Cider Marketing Awards: Camden Town wins top prize

22-Sep-2017 By James Beeson

Camden Town Brewery has won the Grand Prix prize at the Beer and Cider Marketing Awards 2017.

Managed pub, bar and restaurant sales slow down

18-Sep-2017 By James Beeson

Like-for-like sales in Britain’s pub, bar and restaurant groups were ahead just 0.2% nationally compared to last August, according to the latest figures from the Coffer Peach Business Tracker.

Posh plonk sales up in branded pubs

05-Sep-2017 By Nicholas Robinson

Brits are spending more to guzzle premium alcoholic drinks in branded pubs and fancy upmarket bars, CGA Alcohol Sales Tracker report data shows.