The coveted awards has returned this year to find the UK’s best marketers and celebrate innovative campaigns across the industry – and entries are now open.
Premium cider maker Westons has revamped the packaging of its low-alcohol cider brand Stowford Press LA, as it seeks to tap into the trend towards drinking in moderation.
Molson Coors will pump millions of pounds into Suffolk-based Aspall Cyder to boost production and reach, The Morning Advertiser (MA) can reveal after the brewing giant announced its acquisition of the brand.
Traditional cider makers, industry figures and pubs have hit out at plans to increase the duty paid on super-strength cider announced in the Autumn Budget this week.
With the on-trade drinks market moving at an ever-faster pace as operators try to keep pace with increasingly volatile drinkers, knowledge truly is power. Here, The Morning Advertiser brings you the facts behind the stats
It is a busy Friday night in the pub and the punters are out in force enjoying themselves as the drinks flow from behind the bar. Just as things start to get into the swing, a distressed customer storms into the bar and frantically screams: “Everybody...
Be the first to discover which drinks and trends are driving sales in the on-trade by tuning into The Morning Advertiser’s (MA) Drinks List: Top Brands To Stock free webinar this Thursday (16 November).
