Cider

In association with Westons

Fruit cider sales rising faster than expected

08-May-2019 By Nigel Huddleston

You can tell a drinks market category has reached genuine scale when experts talk in terms of the number of Olympic swimming pools its annual sales could fill.

Little interview

Experimental cider flavours guided by innovation in gin

07-May-2019 By Stuart Stone

Emmy Webster and Marc Charles of Brothers Drinks discussed Mallets Cider’s partnership with the Glastonbury Festival and the influence of other drinks categories on new cider launches.

What's next for fruit cider?

26-Apr-2019 By Emily Hawkins

Fruit cider has been instrumental in driving sales in the cider category in the recent past. We look at what the sector can expect next.

MA Drinks podcast – in association with Diageo

How have drinking habits changed in 10 years?

25-Apr-2019 By Nicholas Robinson

The future of alcohol consumption has never been more in focus, with habits changing on an almost daily basis driven by lifestyle choices that, in turn, determine innovation. But what’s next for alcohol?

Martin Thatcher: fruit cider growth will slow

15-Apr-2019 By Nikkie Sutton

Thatchers cider MD and fourth generation cider marker Martin Thatcher has predicted a slower growth awaits the fruit cider sector.

Strongbow Dark Fruit targets £2bn on-trade sales in next 5 years

12-Apr-2019 By Nikkie Sutton

Heineken-owned Strongbow Dark Fruits is bidding to reach £2bn worth of on-trade sales by 2024.

Westons launches strawberry cider exclusively for on-trade

09-Apr-2019 By Nikkie Sutton

Westons Cider has unveiled a new flavour for its Rosie’s Pig brand, which will only be available for the on-trade.

Cider sales up by 2% thanks to fruit cider growth

05-Apr-2019 By Nikkie Sutton

Cider and perry in the on-trade is now worth £1.94bn, an amount that has been driven by sales of 2,930,472hl (hectolitres) and is at 1.9% moving annual total (MAT) growth, according to a new report.