Cider

Juicy: fruit cider sales on the increase

In association with Westons

Fruit cider sales rising faster than expected

By Nigel Huddleston

You can tell a drinks market category has reached genuine scale when experts talk in terms of the number of Olympic swimming pools its annual sales could fill.

Gin-fluence: Brothers Drinks’ Marc Charles claims experimental cider flavours have been influenced by on-trend gin variants

Little interview

Experimental cider flavours guided by innovation in gin

By Stuart Stone

Emmy Webster and Marc Charles of Brothers Drinks discussed Mallets Cider’s partnership with the Glastonbury Festival and the influence of other drinks categories on new cider launches.

More choice: fruit cider makers are looking to exotic flavours

What's next for fruit cider?

By Emily Hawkins

Fruit cider has been instrumental in driving sales in the cider category in the recent past. We look at what the sector can expect next.

Get a thirst on: a new podcast called MA Drinks features one-to-one interviews with people at the top of the drinks trade

MA Drinks podcast – in association with Diageo

How have drinking habits changed in 10 years?

By Nicholas Robinson

The future of alcohol consumption has never been more in focus, with habits changing on an almost daily basis driven by lifestyle choices that, in turn, determine innovation. But what’s next for alcohol?

On the up: cider has seen an increase in value and volume sales

Cider sales up by 2% thanks to fruit cider growth

By Nikkie Sutton

Cider and perry in the on-trade is now worth £1.94bn, an amount that has been driven by sales of 2,930,472hl (hectolitres) and is at 1.9% moving annual total (MAT) growth, according to a new report.

New flavour: Cornish Orchards has launched a new flavour

In association with Cornish Orchards

Cornish Orchards launches Hedgerow fruit cider

By Nicholas Robinson

As fruit cider continues to dominate sales growth on the bar, it is important producers innovate in order to give operators new products to interest thirsty customers with.