Cider

In the can: new VAT 14 and VAT 07 are named after the vats used to mature the cider

Sheppy’s Cider makes move into cans

By James Beeson

Traditional cider maker Sheppy’s has unveiled two premium varieties of canned cider, the company’s first foray into the dispense method.

Ghoulish: give customers a right fright on Halloween

Scare their pants off – top tips for Halloween in the pub

By Nicholas Robinson

Everyone loves a theme, especially around Halloween. Whether it is a spooky drinks menu, a ghoulish food offer or a full-blown American-style fancy dress party, Halloween is the perfect time of year to boost sales.

In-cider report: Westons Cider in Herefordshire

In pictures: Inside Westons cider mill

By James Beeson

Westons cider mill has received £15m in investment for infrastructure over the past four years. This week, The Morning Advertiser headed to Herefordshire to visit the company’s cider mill and orchards.

Fruity future: fruit cider has the legs to go for miles

In association with Old Mout

Is there a future for fruit cider?

By Nicholas Robinson

It’s been the biggest development in cider since apples were first used to make alcohol. Now packaged fruit ciders play a pivotal role in many pubs. But what does the future have in store?

Cash for kiwis: Old Mout launches campaign to save kiwi bird

What is the future for fruit cider?

By Nicholas Robinson

Emma Sherwood-Smith, Heineken’s Cider Brand Director, has her sights set on a big future for fruit ciders, especially those with unique flavour profiles such as Old Mout’s variants.

Sales slow down: managed pubs have suffered recently

Managed pub, bar and restaurant sales slow down

By James Beeson

Like-for-like sales in Britain’s pub, bar and restaurant groups were ahead just 0.2% nationally compared to last August, according to the latest figures from the Coffer Peach Business Tracker.

Spending more: consumers continue to buy less, but more premium alcoholic drinks

Posh plonk sales up in branded pubs

By Nicholas Robinson

Brits are spending more to guzzle premium alcoholic drinks in branded pubs and fancy upmarket bars, CGA Alcohol Sales Tracker report data shows.