Cider

What low and no alcohol drinks to stock

The Ultimate Guide to Low and No Alcohol

Low and no: what to stock

By Phil Mellows

The range of low and no-alcohol beverages is a category ripe for picking – it’s up to you to choose the best available.

Sell: how to sell low and no alcohol drinks

The Ultimate Guide to Low and No Alcohol

Low and no: how to sell

By Phil Mellows

Taking the lead in offering great drinks as shown throughout this supplement is a fantastic start – but now you and your team needs to market them correctly.

Apples: low and no alcohol cider

The Ultimate Guide to Low and No Alcohol

What’s new in alcohol-free cider

By Nikkie Sutton

With the trend of consumers drinking low and no-alcohol products not going away any time soon, according to a survey from the Portman Group, operators shouldn’t forget about booze-free cider options for their guests.

A guide: an intro to the world of low and no alcohol

The Ultimate Guide to Low and No Alcohol - in association with Club Soda

The boom of alcohol-free is a sticking trend

By Nicholas Robinson

The fever for low and no-alcohol drinks is picking up pace – and fast. There’s plenty to choose from and plenty of advantages in serving those not needing alcohol

Juicy: fruit cider sales on the increase

In association with Westons

Fruit cider sales rising faster than expected

By Nigel Huddleston

You can tell a drinks market category has reached genuine scale when experts talk in terms of the number of Olympic swimming pools its annual sales could fill.

Gin-fluence: Brothers Drinks’ Marc Charles claims experimental cider flavours have been influenced by on-trend gin variants

Little interview

Experimental cider flavours guided by innovation in gin

By Stuart Stone

Emmy Webster and Marc Charles of Brothers Drinks discussed Mallets Cider’s partnership with the Glastonbury Festival and the influence of other drinks categories on new cider launches.

More choice: fruit cider makers are looking to exotic flavours

What's next for fruit cider?

By Emily Hawkins

Fruit cider has been instrumental in driving sales in the cider category in the recent past. We look at what the sector can expect next.

Get a thirst on: a new podcast called MA Drinks features one-to-one interviews with people at the top of the drinks trade

MA Drinks podcast – in association with Diageo

How have drinking habits changed in 10 years?

By Nicholas Robinson

The future of alcohol consumption has never been more in focus, with habits changing on an almost daily basis driven by lifestyle choices that, in turn, determine innovation. But what’s next for alcohol?

On the up: cider has seen an increase in value and volume sales

Cider sales up by 2% thanks to fruit cider growth

By Nikkie Sutton

Cider and perry in the on-trade is now worth £1.94bn, an amount that has been driven by sales of 2,930,472hl (hectolitres) and is at 1.9% moving annual total (MAT) growth, according to a new report.

New flavour: Cornish Orchards has launched a new flavour

In association with Cornish Orchards

Cornish Orchards launches Hedgerow fruit cider

By Nicholas Robinson

As fruit cider continues to dominate sales growth on the bar, it is important producers innovate in order to give operators new products to interest thirsty customers with.

Missed opportunity: a craft cider revolution never took place like the one that happened in beer

Opinion

The cheap shot by supermarkets

By Pete Brown

The continuous cycle of forcing suppliers to sell goods for less will end up backfiring on greedy merchants

Tops: The biggest-selling brands in the UK on-trade

The Drinks List: Top Brands to Stock 2019

By Nicholas Robinson

With so much conflicting research in the market and varying opinions from analysts, The Morning Advertiser’s Drinks List 2019 reveals exactly what is going on with sales at the bar.

Plenty of options: cider can be served ice cold or warm, and on draught, bag-in-box and bottle

What role can cider play in winter trading?

By Nikkie Sutton

Cider is often seen as a must-have for when it’s hot but, as the temperature drops and the festive season approaches, operators need to be aware that the drink still has a big role to play in wintertime drinking

What is it? experts try to define craft

Can we define craft?

By Nicholas Robinson

The word 'craft' is bandied around so often it’s hard to know what is and what is not craft. Harder still is the fact few, the drinks industry in particular, work towards a standard when defining something as craft.

Big move: Kopparberg sets sails for the UK

Kopparberg is moving production to the UK

By Nicholas Robinson

Kopparberg will manufacture its ciders in the UK for the first time in a bid to 'soften the blow of Brexit', The Morning Advertiser (MA) understands.

Cider champion: Gordon Johncox, ceo of Aston Manor

Cider industry fights for 2p tax break

By Ed Bedington

Government policy on cider needs to be based on factual evidence and not “misinformation”, claims the incoming chair of the National Association of Cider Makers.

Thin air: you're all wondering, 'who is the God of Cider?'

In association with Mallets

World EXCLUSIVE: The first interview with the God of Cider

By Nicholas Robinson

There’s more to being an aeons-old God of Cider than posing atop huge mounds of russets with a hurricane blowing through your lustrous locks. Shepton, the new face (and biceps and loincloth) of Mallets Cider, spills the apples to The Morning Advertiser...

Know your cider: The Morning Advertiser's free guide to cider

Free copy of The MA’s guide to cider

By Nicholas Robinson

To some, cider may seem like a simple world, however, in the depths of The Morning Advertiser’s guide to cider booklet, it is clear there is a lot going on. Get your free copy of the report now to stay ahead of the trends.

Industry threat: any plans to raise duty could impact alcohol sales

Booze sales could be damaged with duty freeze cut

By Nicholas Robinson

Scrapping the alcohol duty freeze put in place last year by Government is “counter-productive”, and will increase pressure on cash-strapped consumers, the Wine & Spirit Trade Association has warned (WSTA).

Shock: Britain could run out of beer

Beer stocks low due to CO2 shortage

By Nicholas Robinson

Brewers large and small are running low or have run out of products as the Europe-wide CO2 shortage worsens, putting a stop to brewing and packaging for many.

Essential reading: Ciderology is designed to be a guide for the UK’s favourite apple-based drink

New book aims to educate drinkers about world of cider

By James Beeson

The impact of terrior and climate on flavour, how cider has evolved over the centuries and how to match cider and food are just some of the topics covered in a new book by cider expert Gabe Cook.

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