Cider

New products: this weeks round up features products from Sandford's, La Chouffe, Belvoir, Howler Head and Portobello Road Distillery

NEW PRODUCTS ROUND-UP

Sandford's announces Jubilee cider & La Chouffe turns 40

By Rebecca Weller

Sandford Orchards release a new serve for the upcoming Jubilee as well as new products from Belvoir, La Chouffe, Howler Head and Portobello Road Distillery in this weeks round up.

Cider specialists: The Ciderologist Gabe Cook (above right) has lots of advice as do Thatchers, Kopparberg and Westons, among others

The Cider Report

FEATURE: Facts, stats and advice to push your cider offer

By Gary Lloyd

The Chinese new year began a couple of months ago, ushering in the Year of the Tiger, but operators of hospitality businesses will be hoping 2022 will be the ‘Year of the Pub’ as sites return to full use across the UK.

Thatcher's Blood Orange Cider: the cider makers latest variant is to be launched alongside Thatcher's biggest campaign to date

Thatchers announces new Blood Orange cider

By Rebecca Weller

Thatchers Cider yesterday (Monday 11 April) unveiled its latest offering, Thatchers Blood Orange Cider (4% ABV), with the new product launch set to be supported by the company’s biggest multi-media campaign to date.

Limited edition labelling for Kopparberg this summer

Promotional content

Make limited-edition labelling Kopparberg a key brand at your pub

By Kopparberg

As we head into summer, consumers will start looking for easier drinking and more sessionable drinks to enjoy in hot beer gardens and with more drinkers than any other cider brand(1) and being the best-selling fruit cider in the UK(2), Kopparberg should...

Charge your glasses: some tasty treats are set to be available for pubs and bars this week

New products round-up

3 in 1 font from Thatchers, Krombacher Pils cans hit on-trade

By Gary Lloyd

Claimed to be a first for the cider industry, Thatchers has launched its 3 in 1 font for serving fruit ciders. Also in the world of new products, Krombacher has rolled out its Pils cans to the on-trade, Black Sheep releases details on its seasonal cask...

In-cider information: Sharp's Ed Hughes believes cider should be treated more like wine to show off its qualities

Cold River Cider offers the perfect balance

By Gary Lloyd

There’s a new cider on the block and it has the lot. Made by Sharp’s Brewery, in collaboration with Aspall, Cold River Cider offers “a unique blend of bitter-sweet and culinary apples creating a crisp, balanced, refreshing cider”.

Cider crisis? ‘Drinks are fashion and the hospitality industry needs propositions that hit the trends as a method of creating value,’ Cider is Wine’s Alistair Morrell says (Image:Getty Images/DenisMArt)

Cider still a ‘relatively underdeveloped’ category

By The Morning Advertiser

Fruit cider flooding the UK on-trade just after the turn of the century saw sweet serves drench both bar tops and fridges – where they remain ubiquitous. The Morning Advertiser (MA) asks ‘have we hit peak cider?’

A to Z: With the help of Thatchers, The MA has spelled out what the cider category looks like as operators hope to sink their teeth into summer trading

In association with Thatchers

The A to Z of pub cider

By The Morning Advertiser

A strong cider offer should be the apple of any pub operator’s eye as the on-trade looks towards the resumption of trade in time for summer.

Best selling alcohol brands 2020

The Drinks List

The Drinks List – Top Brands to Stock in 2021

By Nicholas Robinson

Despite being closed for four months, facing strict curfews, tier systems and enduring a second national lockdown, drinks sales in the on-trade were strong when the sector was open.

Prepared: the Government outlines measures for coronavirus preparation in its Budget

Budget 2020

Pubs win in Budget 2020 with significant financial support

By Nicholas Robinson

Teetotal Chancellor of the Exchequer Rishi Sunak paid critical attention to the pub trade in the release of his 2020 Budget today (11 March), as the sector braces itself for a hammering by coronavirus.

Cider comeback: CGA's Paul Bolton explores how to drive the cider category forward

Drink Tank

What can turn the cider lull around?

By Alice Leader

What's threatening the cider category? Why is it in decline? How can the category be elevated? CGA’s senior client manager, Paul Bolton, tells all at The Morning Advertiser’s Drink Tank.

Crunching the numbers: an in-depth look at the best performing brands and variants in every beverage category in the on-trade

Drinks list 2020

The Drinks List: Top Brands to Stock 2020

By Nicholas Robinson

Getting to grips with data in The Morning Advertiser’s Drinks List 2019 will give operators a head start in formulating successful drinks menus.

Estate-wide plan: Kopparberg Strawberry & Lime will be available throughout Tim Martin-owned JD Wetherspoon from July

JDW stocks Kopparberg on draught

By Nikkie Thatcher

Pub giant JD Wetherspoon (JDW) is now serving Kopparberg on draught at more than three quarters of its pubs, with plans to make it estate-wide next month (July).

Imbibe Live 2019: what's on at the show?

In association with Imbibe

What’s on at Imbibe Live 2019?

By Nicholas Robinson

Celebrating its 10th year, Imbibe Live is back at the London Olympia with a raft of expert speakers, along with new products and exhibitors, as The Morning Advertiser reveals in this guide to the show.

Branching out: urban cidery Hawkes has revamped its Bermondsey Beer Mile facilities

Hawkes unveils revamped outpost on Beer Mile

By Stuart Stone

Craft cidermaker Hawkes has unveiled a new state-of-the-art cidery and taproom at the heart of craft beer destination, the Bermondsey Beer Mile in south London.

Crafty move: Simon Wright sees BrewDog as a kindred spirit

Big Interview

How do you like them apples?

By Stuart Stone

Hawkes is treading the craft path of cider and its positioning on the Bermondsey Beer Mile is a move to appeal to more discerning tastes. ‘Chief Hawker’ Simon Wright reveals all

What low and no alcohol drinks to stock

The Ultimate Guide to Low and No Alcohol

Low and no: what to stock

By Phil Mellows

The range of low and no-alcohol beverages is a category ripe for picking – it’s up to you to choose the best available.

Sell: how to sell low and no alcohol drinks

The Ultimate Guide to Low and No Alcohol

Low and no: how to sell

By Phil Mellows

Taking the lead in offering great drinks as shown throughout this supplement is a fantastic start – but now you and your team needs to market them correctly.

Apples: low and no alcohol cider

The Ultimate Guide to Low and No Alcohol

What’s new in alcohol-free cider

By Nikkie Sutton

With the trend of consumers drinking low and no-alcohol products not going away any time soon, according to a survey from the Portman Group, operators shouldn’t forget about booze-free cider options for their guests.

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