Cider

Thin air: you're all wondering, 'who is the God of Cider?'

In association with Mallets

World EXCLUSIVE: The first interview with the God of Cider

By Nicholas Robinson

There’s more to being an aeons-old God of Cider than posing atop huge mounds of russets with a hurricane blowing through your lustrous locks. Shepton, the new face (and biceps and loincloth) of Mallets Cider, spills the apples to The Morning Advertiser...

Know your cider: The Morning Advertiser's free guide to cider

Free copy of The MA’s guide to cider

By Nicholas Robinson

To some, cider may seem like a simple world, however, in the depths of The Morning Advertiser’s guide to cider booklet, it is clear there is a lot going on. Get your free copy of the report now to stay ahead of the trends.

Industry threat: any plans to raise duty could impact alcohol sales

Booze sales could be damaged with duty freeze cut

By Nicholas Robinson

Scrapping the alcohol duty freeze put in place last year by Government is “counter-productive”, and will increase pressure on cash-strapped consumers, the Wine & Spirit Trade Association has warned (WSTA).

Shock: Britain could run out of beer

Beer stocks low due to CO2 shortage

By Nicholas Robinson

Brewers large and small are running low or have run out of products as the Europe-wide CO2 shortage worsens, putting a stop to brewing and packaging for many.

Essential reading: Ciderology is designed to be a guide for the UK’s favourite apple-based drink

New book aims to educate drinkers about world of cider

By James Beeson

The impact of terrior and climate on flavour, how cider has evolved over the centuries and how to match cider and food are just some of the topics covered in a new book by cider expert Gabe Cook.