Cider

In-cider information: Sharp's Ed Hughes believes cider should be treated more like wine to show off its qualities

Cold River Cider offers the perfect balance

By Gary Lloyd

There’s a new cider on the block and it has the lot. Made by Sharp’s Brewery, in collaboration with Aspall, Cold River Cider offers “a unique blend of bitter-sweet and culinary apples creating a crisp, balanced, refreshing cider”.

Cider crisis? ‘Drinks are fashion and the hospitality industry needs propositions that hit the trends as a method of creating value,’ Cider is Wine’s Alistair Morrell says (Image:Getty Images/DenisMArt)

Cider still a ‘relatively underdeveloped’ category

By The Morning Advertiser

Fruit cider flooding the UK on-trade just after the turn of the century saw sweet serves drench both bar tops and fridges – where they remain ubiquitous. The Morning Advertiser (MA) asks ‘have we hit peak cider?’

A to Z: With the help of Thatchers, The MA has spelled out what the cider category looks like as operators hope to sink their teeth into summer trading

In association with Thatchers

The A to Z of pub cider

By The Morning Advertiser

A strong cider offer should be the apple of any pub operator’s eye as the on-trade looks towards the resumption of trade in time for summer.

Best selling alcohol brands 2020

The Drinks List

The Drinks List – Top Brands to Stock in 2021

By Nicholas Robinson

Despite being closed for four months, facing strict curfews, tier systems and enduring a second national lockdown, drinks sales in the on-trade were strong when the sector was open.

Prepared: the Government outlines measures for coronavirus preparation in its Budget

Budget 2020

Pubs win in Budget 2020 with significant financial support

By Nicholas Robinson

Teetotal Chancellor of the Exchequer Rishi Sunak paid critical attention to the pub trade in the release of his 2020 Budget today (11 March), as the sector braces itself for a hammering by coronavirus.

Cider comeback: CGA's Paul Bolton explores how to drive the cider category forward

Drink Tank

What can turn the cider lull around?

By Alice Leader

What's threatening the cider category? Why is it in decline? How can the category be elevated? CGA’s senior client manager, Paul Bolton, tells all at The Morning Advertiser’s Drink Tank.

Crunching the numbers: an in-depth look at the best performing brands and variants in every beverage category in the on-trade

Drinks list 2020

The Drinks List: Top Brands to Stock 2020

By Nicholas Robinson

Getting to grips with data in The Morning Advertiser’s Drinks List 2019 will give operators a head start in formulating successful drinks menus.

Estate-wide plan: Kopparberg Strawberry & Lime will be available throughout Tim Martin-owned JD Wetherspoon from July

JDW stocks Kopparberg on draught

By Nikkie Thatcher

Pub giant JD Wetherspoon (JDW) is now serving Kopparberg on draught at more than three quarters of its pubs, with plans to make it estate-wide next month (July).

Imbibe Live 2019: what's on at the show?

In association with Imbibe

What’s on at Imbibe Live 2019?

By Nicholas Robinson

Celebrating its 10th year, Imbibe Live is back at the London Olympia with a raft of expert speakers, along with new products and exhibitors, as The Morning Advertiser reveals in this guide to the show.

Branching out: urban cidery Hawkes has revamped its Bermondsey Beer Mile facilities

Hawkes unveils revamped outpost on Beer Mile

By Stuart Stone

Craft cidermaker Hawkes has unveiled a new state-of-the-art cidery and taproom at the heart of craft beer destination, the Bermondsey Beer Mile in south London.

Crafty move: Simon Wright sees BrewDog as a kindred spirit

Big Interview

How do you like them apples?

By Stuart Stone

Hawkes is treading the craft path of cider and its positioning on the Bermondsey Beer Mile is a move to appeal to more discerning tastes. ‘Chief Hawker’ Simon Wright reveals all

What low and no alcohol drinks to stock

The Ultimate Guide to Low and No Alcohol

Low and no: what to stock

By Phil Mellows

The range of low and no-alcohol beverages is a category ripe for picking – it’s up to you to choose the best available.

Sell: how to sell low and no alcohol drinks

The Ultimate Guide to Low and No Alcohol

Low and no: how to sell

By Phil Mellows

Taking the lead in offering great drinks as shown throughout this supplement is a fantastic start – but now you and your team needs to market them correctly.

Apples: low and no alcohol cider

The Ultimate Guide to Low and No Alcohol

What’s new in alcohol-free cider

By Nikkie Sutton

With the trend of consumers drinking low and no-alcohol products not going away any time soon, according to a survey from the Portman Group, operators shouldn’t forget about booze-free cider options for their guests.

A guide: an intro to the world of low and no alcohol

The Ultimate Guide to Low and No Alcohol - in association with Club Soda

The boom of alcohol-free is a sticking trend

By Nicholas Robinson

The fever for low and no-alcohol drinks is picking up pace – and fast. There’s plenty to choose from and plenty of advantages in serving those not needing alcohol

Juicy: fruit cider sales on the increase

In association with Westons

Fruit cider sales rising faster than expected

By Nigel Huddleston

You can tell a drinks market category has reached genuine scale when experts talk in terms of the number of Olympic swimming pools its annual sales could fill.

Gin-fluence: Brothers Drinks’ Marc Charles claims experimental cider flavours have been influenced by on-trend gin variants

Little interview

Experimental cider flavours guided by innovation in gin

By Stuart Stone

Emmy Webster and Marc Charles of Brothers Drinks discussed Mallets Cider’s partnership with the Glastonbury Festival and the influence of other drinks categories on new cider launches.

More choice: fruit cider makers are looking to exotic flavours

What's next for fruit cider?

By Emily Hawkins

Fruit cider has been instrumental in driving sales in the cider category in the recent past. We look at what the sector can expect next.

Get a thirst on: a new podcast called MA Drinks features one-to-one interviews with people at the top of the drinks trade

MA Drinks podcast – in association with Diageo

How have drinking habits changed in 10 years?

By Nicholas Robinson

The future of alcohol consumption has never been more in focus, with habits changing on an almost daily basis driven by lifestyle choices that, in turn, determine innovation. But what’s next for alcohol?

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