Doug Bairner, managing director of LoneWolf (the distilling arm of Scottish brewery BrewDog), has said the new distribution deal with Global Brands will provide a boost for the spirit's growth.
More pubs and their customers are speaking out against the use of plastic straws and seeking alternatives to the environmentally hazardous tubes we’ve, for decades, grown accustomed to drinking from.
LoneWolf Spirits – the distilling arm of Scottish craft beer company BrewDog – has announced a new partnership with drinks supplier Global Brands, in a move it hopes will boost sales by £40m over the next two years.
January is traditionally not the easiest month in which to attract punters to the pub, but licensees should view it as an opportunity by finding the right drinks to sell – and the same goes for many other events throughout the upcoming 12 months.
Diageo Great Britain has been banned from producing a Snapchat lens advertising its Captain Morgan rum brand, after the Advertising Standards Agency (ASA) ruled that the filter could appeal to under-18s.
