drinks list 2023

Captain Morgan retains top spot in rum division

By The Morning Advertiser

- Last updated on GMT

Salute to the captain: Captain Morgan Spiced has retained first place in the rum category (credit: Getty/simonkr)
Salute to the captain: Captain Morgan Spiced has retained first place in the rum category (credit: Getty/simonkr)

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The top five rums in the on-trade from last year’s Drinks List have kept their positions in the renewal for 2023.

Additionally, every rum in the top 10 has seen volume and value sales boosts from close to 100% to an eye-watering 550% and more.

Captain Morgan Spiced and Bacardi Carta Blanca have held first and second place for three years running with the former clocking up more than triple the number of sales of the latter.

Captain Morgan Spiced sold 367,369 nine-litre cases (9lcs) this year, which was a 167.5% hike up from last year’s total of 137,339 9lcs while its value hit £389.2m, a rise of £176.9% from £140.6m.

Second placed Bacardi Carta Blanca saw boosts of 92.1% for its volume sales and 99.4% to value but these were the lowest increases in the top 10 therefore showing the strength of the rum division.

Three Captain Morgan variants

Captain Morgan had two more entries in the top 10, with its eponymous brand in fourth place and new entry Captain Morgan Tiki placing 10th​.

While Captain Morgan saw volume sales hit 48,840 9lcs (up from 22,410 last year) and value reach £50.7m (£22.7m last year), its sibling Tiki smashed its previous year’s volume sales by 558.4% and value sales by 636.9%.

Third spot went to Kraken Black Spiced Rum as it charted 67,464 9lcs, which rose to 25,914 9lcs – a hike of 160.3%. Meanwhile, value sales have gone from £32.4m to £86.3m.

Havana Club 3 Year Old and sister brands Especial and Anejo 7 Year Old are on the list in positions five, seven and nine respectively. They charted increases of between 128.6% and 196.6% in volume sales with values ranging from 123.7% to 211.2%.

Completing the table are Sailor Jerry Spiced Rum in sixth place and Bacardi Spiced in eighth spot. Bacardi Spiced enjoyed the second largest lifts in volume and vales sales in the division with volumes rising from 6,751 9lcs to 23,311 9lcs – a 245.3% surge – while its value rose to £25.9m from £7.3m, resulting in a 256.3% lift.

• All data provided by CGA for the 12 months to 8 October 2022


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