Magners adds some Irish spirit to its new cider

By Robyn Black

- Last updated on GMT

Related tags Distilled beverage

Each 500ml bottle contains 25ml of "real" Irish whiskey
Each 500ml bottle contains 25ml of "real" Irish whiskey
The burgeoning “spider” (aka spirit cider) category has a new entrant in the form of Magners with Irish whiskey.

Each 500ml bottle of the 5.5% ABV cider contains 25ml of Irish whisky, in a move brand owner the C&C Group is calling a “game changer.”

The new variant has been launched into Asda first, where it is available now, and will be rolled out to pubs and bars in March.

“Magners has been at the forefront of cider innovations since it revolutionised the cider category in the nineties with its over-ice serve, and today we are introducing another game changer, Magners with Irish Whiskey,” said head of customer marketing, Ed Shoebridge.

“Consumers’ appetite for new flavours in cider keeps growing and we believe our new Magners with Irish Whiskey will offer a unique flavour both for whiskey lovers and cider lovers looking for something new.”

Spiders first appeared back in 2013 with the launch of a tequila cider, Manzana Loca,​ from drinks distributor Hi-Spirits.

Related topics Spirits & Cocktails Cider

Related news

Show more


Follow us

Pub Trade Guides

View more

The MA Lock In Podcast

Join us for a Lock In