Star Pubs & Bars advise licensees on Pokémon Go

By Nikkie Sutton

- Last updated on GMT

Pokémon Go: cash in on the latest gaming craze
Pokémon Go: cash in on the latest gaming craze

Related tags Public house

Pubco Star Pubs and Bars have given advise to licensees on how to market the latest gaming craze Pokémon Go.

The augmented reality game uses Google Maps to create locations where Pokémon can be found using landmarks such as shops, pubs and bars. Star advises licensees to check their pub or bar is definitely listed on Google Maps. Aside from the advantages with the game that go with the listing, this simple marketing tool can boost a pub’s profile and footfall.

Lure customers in

Lure Modules are available to buy for 79p, last for 30 minutes and can attract Pokémon to the pub, meaning their captors follow. Pubs should advertise when they are using the lures so gamers can turn up at the right time - bearing in mind that weekends, lunchtimes and early evenings are likely to be the best times.

Maxwell's Bar and Grill downloaded the Lure Modules​ and reported a 26% increase in trade as a result.

Once the game has been downloaded and the player has registered, download the lure by doing the following:

-        Tap the red and white Poké Ball at the bottom of the screen

-        Tap shop, scroll down and buy Pokécoins, which start at 79p for 100

-        Once the 100 needed to buy the Lure Module have been bought, go back to the shop menu, make the purchase, then exit back to the map

-        When ready to use the Lure, tap the Poké Stop (blue icon at the location of the pub), tap the white oval shape above the picture

-        The Lure Module will then be listed; select it to zoom in and tap again to set it off, then exit back to the map

-        Pokémon and their players will now flock to the pub

Poké Gym

Poké Gyms are where players train their Pokémon by battling against others, gaining them experience and making their creatures more powerful and strong. If the pub has not already been chosen as a gym, it is possible to make a request by completing this form​.

Make sure the pub’s wi-fi connection is strong and the fact the pub is a gym is well advertised, get it on social network pages and even advertise on the A board.

Share photographs of Pokémon in the pub, participate in a Pokémon Go pub crawl​ and have Pokémon themed events​ to throw your venue into the arms of 2016’s Pokémonmania.

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