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The first Electric Shuffle site will open in Canary Wharf, east London, on 29 November, after co-founders Steve Moore and Paul Barham decided to give shuffleboard the Flight Club treatment.
As Flight Club did with darts, Electric Shuffle takes the core elements of shuffleboard and reinvents them for the 21st century consumer – using unique technology to create an accessible, fast-flowing game.
The concept's founders explained: "The game requires players to slide weighted pink and blue pucks along a narrow table in attempt to defeat an auto-selected opponent from the opposite team.
"Electric Shuffle players have the choice of three games inspired by different elements of Shuffleboard. One is a high-octane version of the traditional Shuffle experience that involves trying to land the puck on the highest scoring section. The second is a test of skill, as players compete to land their puck closest to the set target. The third is a contest for territory as players strategically slide to own the largest amount of space on the board.
"Each game takes place on premium boards beautifully crafted by Home Leisure Direct and double as tables that create sociable spaces guaranteeing to get competitive juices flowing."
It’s hoped the new bar game concept will add a new dimension to the area’s nightlife and offer a new venue for team-bonding sessions, private parties or simply a night out.
The Canary Wharf site will boast 10 semi-private shuffle tables, each with the capacity for 16 people to play one of three different games at any one time.
Transforming a pastime
Founded in 2013, Moore and Barham’s social darts concept Flight Club now boasts UK sites in London, Manchester and Birmingham, as well as Stateside sites in Boston and Chicago.
Discussing their new concept’s launch, Electric Shuffle’s co-founders said: “Since 2015, we've been on a mission to deliver exhilarating social experiences to as many people as possible. From a pipe dream in a Devon pub, to an ever-growing family of Flight Club venues, it's been an incredible journey so far.
“Now, it's time for the next step; a surprisingly competitive, delightfully immersive and outrageously thrilling transformation of another traditional pastime. And, we can't wait to share it with you.
“Shuffleboard’s exciting mix of skill and chance and its rich, but sadly forgotten, history made it the obvious choice for our next step. It’s a game which has captivated everyone from Henry VIII through to the village landlord and our modern twist will wow Canary Wharf.”