The brewer was ahead of some of the most established and loved brands in the world to take the number one spot in the consumer poll – with 83.1% of those surveyed saying they would recommend Innis & Gunn to a friend or colleague, according to YouGov’s BrandIndex.
Innis & Gunn founder and master brewer Dougal Gunn Sharp said: “We’ve long said our fans are one of, if not our greatest, asset and they’ve proved us right once again with this poll.
“We’re absolutely made up to be named as the most recommended beer and cider brand by YouGov. We know how important recommendation from friends can be in encouraging people to try new beers, so this is great news for our customers too.”
Last year was big for Innis & Gunn. The brand increased its output to more than 21m pints and turnover rose to over £24m.
The brewer’s marketing technique saw successful campaigns increase both awareness and sales of its award-winning lager beer and flagship barrel aged beer: The Original.
Innis & Gunn also picked up Export Business of the Year at the Edinburgh Chamber of Commerce Business Awards 2020.
The accolade, announced last night (27 February) at a ceremony in the capital, recognises the brand’s successes as an exporter to an increasing and wide variety of international markets.
A little different
In November 2019, Innis & Gunn launched its ‘Beer Money’ crowdfunding campaign to part finance the construction of its new brewery.
The campaign closed substantially over target, attracting more than 2,500 new investors, doubling Innis & Gunn’s investor community to more than 5,000 people.
Sharp continued: “We’ve always done things a little differently at Innis & Gunn, whether it’s our unique beer The Original or how we put our fans at the heart of our marketing campaigns, we’re used to going against the grain.
“It’s an approach that clearly resonates with drinkers; most recommended brand is a title any beer brand would be proud to hold.”