The Pedalling 2 Pubs UK Edition will set off this summer, featuring 50 hospitality professionals including The Morning Advertiser editor Ed Bedington, cycling 240km across the Yorkshire Wolds between 9 and 11 June.
It will be led by ride organiser Steve Alton, chief executive of the British Institute of Innkeeping, and undertaken in conjunction with Pedalling for Pubs, which was founded by KAM founder Katy Moses, and is seeing fundraisers cycle from the east to west coast of Sri Lanka.
Through the combined efforts of both cycles, riders are aiming to raise £300,000 for Only A Pavement Away and the Licensed Trade Charity.
The goal was set by Pedalling for Pubs organisers, which Pedalling 2 Pubs UK Edition fundraising will contribute to.
This follows last year’s event where Pedalling for Pubs riders raised £274,000 in the debut campaign.
On the launch of Pedalling 2 Pubs: UK edition, Alton outlined how the idea for the closer to home event came about.
He said: “After taking part in last year’s inaugural Pedalling for Pubs ride across Jordan, I realised the only thing missing from such a fantastic fundraising initiative was the opportunity to visit some great British pubs!
“Thus, Pedalling 2 Pubs was born. It is a testament to the work undertaken by founder Katy Moses and the organisers of the flagship ride that there is already such an uptake and excitement around the UK edition.
“We have 50 fundraisers signed up and a sizeable waiting list to take part so I have no doubt it will be a great few days in the Yorkshire Wolds, raising vital funds for these two critical industry charities.”