The group, which runs venues including Pergola on the Wharf, The Libertine and The Prince in London, saw its strongest-ever month of trading this December, with like-for-like sales up 66% compared with last year, all contributing to a record year of sales at £26.4m, the company reported.
The growth was driven by a combination of an increase in Christmas party bookings, private events and festive activations, the company said, reporting an increase of 38% in guest visits vs last year.
Corporate and private hire broke previous records in December, with that alone delivering £1.2m in sales during the month.
Clever staging of festive events, booked into dates in less demand for corporate bookings increased reasons to visits the company’s sites, and Incipio said it had seen success through its innovative approach to curating seasonal activations, hosting high energy brunch and late-night concepts and their use of TikTok to reach new audiences.
The icing on the cake was as a sell-out New Year’s Eve across the entire group, delivering over £160,000 in ticket sales alone. That helped to ensure NYE 2023 was the best day of sales in the group’s history the company added.
Ed Devenport, CEO of Incipio Group, said: “We are delighted to have finished 2023 with our best ever month as a group. The demand for our venues was high throughout the whole of December, testament to the outstanding reasons to visit created by our teams in terms of offering and experience.
“We also invested significantly in the guest experience and delivery of private hires across the group last year and it is rewarding to see this come to fruition with 66% like-for-like growth in December across our 8 venues culminating in numerous group records being broken and several million plus weeks in terms of sales.”