As the popularity of Tequila continues to soar, pub and bar owners across the UK are presented with a unique opportunity to tap into the growing trend by pairing the spirit with food or hosting educational events to help change perceptions around the...
Formula One (F1) fans are frequent visitors to pubs and bars so sites screening the action can expect higher footfall when the season starts in Bahrain between Thursday 29 February and Saturday 2 March.
Showing American sports offers “massive benefits” for operators as demand grows “exponentially”, but passion is key to tap into the trend, Hickory’s managing director John Welsh told The Morning Advertiser (MA).
Wye Valley Brewery is a champion of cask beer. Yes, growth of kegged beer at the Herefordshire business is flying but 80% of its total production is cask beer for pubs – and the big pubcos are relying on them too.
By Paula Kioko, marketing associate, Poppleston Allen
Customers are increasingly choosing low or alcohol-free drinks, with some adopting a moderation strategy of alternating between alcoholic and non-alcoholic beverages during nights out. Researchers indicate that this trend is showing no signs of slowing...
Why is there a North/South divide when it comes to beer head and does Guinness really need to be poured in stages? The Lock In team tackle that and other issues around the concept of the perfect serve.