2023/24 Editorial Calendar

Editorial schedule and features list

Morning Advertiser Editorial Calendar 2023/24

If you want to advertise on any of any features please click here​ for details.

MONTH

FEATURE TOPIC

May 2024

1) Running your pub - supplier relations - closed

2) Wine - closed 

June 2024

Cider trends

Publication date Monday 17 June, external submissions must be in by Wednesday 5 June, completed writer’s copy to be submitted to MA by Wednesday 12 June.

The weather is changing and people are looking to take advantage of using pub gardens.

We talk to some pubs that are known for having a great garden in tandem with a good cider line-up.

Taking advice from these sites will give other licensees the opportunity to make the most of the sun and cider.

Of course, a popular dispense method is bag in box that allow for any pub to install a large range of ciders for summer.

Can we talk to a cider brand to get some top tips from them?

Submissions to be sent to svbanrynvartevssvguf@tznvy.pbz​ and tnel.yyblq@jeoz.pbz

July 2024

1) Sustainability

Publication date Monday 8 July, external submissions must be in by Thursday 27 June. Completed copy to MA by Tuesday 2 July

Sustainability has become a big thing in everyone’s lives and even the Great British Pub Awards has run Best Sustainable Pub category for a couple of years now.

Customers want to know where their drinks and food have come from and local produce is a winner with many, who are potentially more likely to go to a pub that can offer that.

We need a few pubs to be interviewed explaining what they offer, why they do so and what the reaction is from customers.

This is not just limited to a local cask brewer or a farm that provides food but also in terms of solar panels, a pub garden where herbs and veg may be grown and energy saving equipment is used to the fullest, for example.

Also, how do larger suppliers approach sustainability, why they do it and do they use this as a selling point?

Submissions to be sent to avxxvr.gungpure@jeoz.pbz​ and tnel.yyblq@jeoz.pbz

2) Premier League launch

Publication date Monday 29 July, external submissions must be in by Thursday 18 July. Completed copy to MA by Tuesday 23 July

The Euros have only just finished and the Premier League is set to start on Saturday 17 August.

Football is huge at pubs. We need to talk to pubs that specialise in putting on the sport on a regular basis so interview a couple or three to find out what their advice would be in screening the sport, how and when they advertise individual matches and what food/drinks/events they put on. Also look at what they do to drive footfall before a match – maybe a deal on food and drink or the opportunity to book a prime table in front of the TV, etc. And how they increase dwell time after the match.

Also ask providers of Premier League football what they advise for pubs too – Sky Sports and TNT Sports are the main rights holders but perhaps look into who else shows matches such as Amazon Prime etc.

Submissions to be sent to zngg@zrzljbeqf.pbz​ and tnel.yyblq@jeoz.pbz

August 2024

MA Top 100 Pubs Report 2024

Publication date Monday 26 August. No external submissions. Completed copy will probably be needed by Shorthand by Monday 29 July 

September 2024

1) Christmas

Publication date Monday 9 September, external submissions must be in by Thursday 29 August. Completed copy to MA by Tuesday 3 September

We want food suppliers, drink specialists, entertainment providers etc, to give pub operators advice on what they need to be doing now and what the end result would be during the festive season, which is when the majority of money is made in the on-trade.

Why should drinks range be increased or seasonal products be on sale? Why is it vital to get food in now rather than wait – could there be shortages potentially – and what foods must you get nearer the time? Entertainment experts – tell us why the setting up should begin early and what the goal should be for the Xmas/new year period?

Is there an operator we can speak to who is known for their excellent Christmas offer and get their advice on things others can do to make their site more welcoming and, most importantly, increase the bottom line?

Submissions to be sent to rzznrirefunz@tznvy.pbz​ ​and tnel.yyblq@jeoz.pbz

2)​ Tech – Reservations & bookings

Publication date Monday 23 September, external submissions must be in by Thursday 12 September. Completed copy to MA by Tuesday 17 September

As attracting and retaining staff becomes more difficult coupled with the fact customers have become more tech-savvy post-Covid, smart pub operators are using tech to cut down on more admin-related tasks.

Here, we explore how pubs can manage table reservations through their website or over the phone, use tech to help reduce no-shows and a take look at the pros and cons of asking customers for deposits.

There are lots of suppliers in this space such as OpenTable, Resy, ResDiary, Access and Zonal for example.

Food-led pubs are more likely to use a system of this kind so we could include a case study or quotes from a few gastropubs to show their system and how another site could learn from them.

Submissions to be sent to zvpuryyr_creergg@lnubb.pb.hx​ ​and tnel.yyblq@jeoz.pbz

Think you have something to contribute to any of these topics? Please contact the editorial team for consideration:

Gary Lloyd

Editorial enquiries

Gary.Lloyd@wrbm.com​ | Tel: +44 1293 610 213

Want to secure sponsorship on any of these topics? Please contact the sales team:

Chris Duffett

Commercial enquiries

Puevf.Qhssrgg@jeoz.pbz​ | Tel: +44 1293 846 546

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