Cider

Old Mout Cider marketing campaign

Cider

Old Mout triples spend on advertising

By Nicholas Robinson

Heineken is set triple its marketing spend for cider brand Old Mout by activating a multimillion-pound advertising campaign across press, online and out-of-home.

Heineken's brand director for cider Emma Sherwood-Smith

Future Trends: Beer and Cider

Heineken sets out the future of beer and cider

By Nicholas Robinson

The macro trends affecting the on-trade, women and families, food, technology and the demand for premium experiences are just a few of the topics Heineken's brand director for cider Emma Sherwood-Smith will discuss at this month's Future Trends:...