Alcopop

Beer and RTD

ASA rejects complaints against Kronenbourg and WKD

02-Nov-2016 By Helen Gilbert

Heineken UK and Beverage Brands have not breached guidelines on the marketing of their Kronenbourg and WKD alcohol brands, the advertising watchdog has ruled.

RTD

WKD to be transformed for the 'now' generation

23-Aug-2016 By Nikkie Sutton

WKD is set to undergo a “radical reinvention” with a new pack design across the range along with the launch of two new, lower-calorie flavours, following research into 18 to 24-year-olds. The brand will also unveil a new communications programme ‘WKD...

WKD unveils new products following research into key demographic

29-Jan-2016 By Ben Winstanley

SHS Drinks has unveiled two new WKD products to the alcoholic RTD category, following in-depth research into the changing lifestyles of 18 to 24-year-olds during the past 10 years.

Drinks Offer

RTDs: Ready To Sink?

07-Apr-2015 By Nigel Huddleston

The RTD category has been in decline in recent times, but the Publican's Morning Advertiser has found some bright lights to keep the sector afloat. 

WKD shoots at the shot market for the first time

12-Feb-2015 By Robyn Black

WKD is entering the fast growing shot market for the first time with the launch of a 15% ABV sub-brand, WKD 1.

WKD makes a noise with Spotify

22-Aug-2013 By Robyn Black

Alcopop brand WKD has teamed up with Spotify, the music streaming service, and DJs Lauren Pope and Melvin (one half of Rickie & Melvin from the Kiss FM Breakfast show) to create a series of “crowd sourced” nights out.

New pub drink: RTD and cocktails

28-Mar-2011 By Sonya Hook

Sonya Hook discovers the recent wave of RTD launches could represent the beginning of a rather fruity alliance with swish cocktails.

'Brewing chiefs urge end to beer tax regime'

19-Mar-2010

Forty leading bosses in the brewing and pub industry have called on the Government to recognise the key role played by pubs in their local...

RTDs go for lower abvs

05-Mar-2009 By Robyn Lewis

The RTD market is experiencing a shake-up this month as two of the biggest brands announce reformulations. Diageo is lowering the abv of its Smirnoff...

So far not so bad, Home Sec

05-Dec-2008 By Andrew Pring

The Queen's speech revealed plans for a new restrictive code for pubs, but not the draconian crackdown we feared, says Andrew Pring.

Getting his kicks from life

08-May-2008

Never one to be in the passenger seat, Global Brands MD Steve Perez tells Noli Dinkovski how his single-minded approach to business drives him...

'Tories unveil plans for 50p alcopop tax'

07-Mar-2008

Alcopops, super-strength lager and cider will soar in price to stop underage boozing, Tories will pledge today. Favourites like Bacardi Breezer,...

Advertising not targeting children

16-Nov-2007

A new report on the impact of alcohol advertising on young people has found that television advertising has become less appealing to under-18s since...

RTDs: Kicking to victory

07-Sep-2007

It has been an interesting few years for Global Brands (GBL). The company started out in 1997 as a drinks distributor and then entered the...

Taste test

21-Jun-2007

THIS WEEK: Maguire's pear cider With summer almost upon us, we put one of the latest cider entries, by Halewood, to the test Darryl Danielli...