Heineken UK and Beverage Brands have not breached guidelines on the marketing of their Kronenbourg and WKD alcohol brands, the advertising watchdog has ruled.
WKD is set to undergo a “radical reinvention” with a new pack design across the range along with the launch of two new, lower-calorie flavours, following research into 18 to 24-year-olds. The brand will also unveil a new communications programme ‘WKD...
SHS Drinks has unveiled two new WKD products to the alcoholic RTD category, following in-depth research into the changing lifestyles of 18 to 24-year-olds during the past 10 years.
Alcopop brand WKD has teamed up with Spotify, the music streaming service, and DJs Lauren Pope and Melvin (one half of Rickie & Melvin from the Kiss FM Breakfast show) to create a series of “crowd sourced” nights out.
The RTD market is experiencing a shake-up this month as two of the biggest brands announce reformulations. Diageo is lowering the abv of its Smirnoff...
A new report on the impact of alcohol advertising on young people has found that television advertising has become less appealing to under-18s since...
Bacardi-Martini is to close its Southampton bottling plant in response to "continued and significant" ready-to-drink (RTD) sector decline. Announcing...
Across the board it's the big hitting names that win the votes, according to our reader surveys, says ROSIE DAVENPORT Smirnoff, which is undoubtedly...
When it comes to selecting which brands a pub stocks, the owners are overwhelmingly in control (79%) with just 8% of licensees delegating it to their...
Eurocrats are stamping down on the drinks industry and have warned the trade it must "put its house in order" or risk European intervention.Comments...
A recent report in The Guardian laid the blame for underage drinking firmly at the door of 'alcopops'. Phil Mellows investigates.My mum was a teenage...
After years of promoting patience as a drinker's most important virtue through its "good things come to those who wait" marketing campaign, Guinness...
The flavoured alcoholic beverage (FAB) sector has slowed down following Chancellor Gordon Brown's decision last April to raise duty by around 65 per...
PPSs are growing up but will they ever be taken seriously? Ben McFarland sees what lies in store.Time flies when you're having fun. It will come as a...
Ireland test for PPS could lead to introduction in UKGuinness UDV (GUDV) is to trial a draught version of its Smirnoff Ice brand in Ireland which, if...
Licensees are faced with an increasing array of PPS to put behind the bar. Ben McFarland takes up the challenge to sort out the good from the bad. It...
Pre-mixed spirits have been the success story of the last decade. Ben McFarland investigates the PPS' past and future.Whether you like it or not and...
Busy location on coastal main road
Extensively renovated detached public house
Five trade areas (100)
Sizeable refurbished 4-5 bedroom accommodation
Newly created beer garden (125)
Established and popular business...
