Member of the public's view: the complaint focused on a square looking like a circle, which allegedly indicated a zero percent ABV drink

Complaint against Asahi Super Dry beer thrown out

By Gary Lloyd

A complaint in which a member of the public believed Asahi Super Dry beer communicated itself as a non-alcoholic drink has been thrown out by The Portman Group’s Independent Complaint Panel.

Asahi Legacy 2030 initiative: Asahi have aimed to have 20% of its portfolio made up by no-alcoholic beer by 2030

Asahi aims to make 20% of its beer alcohol-free by 2030

By Rebecca Weller

Asahi Europe & International (AEI) has announced its desire to demonstrate inclusiveness for alcohol-free lifestyles by aiming for 20% of its portfolio to be made up by alcohol-free products by 2030 as part of the Asahi Legacy 2030 initiative.

Return: Asahi brings back Grolsch

Grolsch makes UK return

By Nicholas Robinson

Grolsch will return to the UK on-trade after its 35-year presence here ended last November.