Augmented Reality

Catch 'em: Welsh pub changes its name to Pokémon Arms

Technology

Pub renamed ‘Pokémon Arms’

By Nikkie Sutton

A pub in Pentraeth, north Wales, has followed the latest gaming phenomenon trend, augmented reality game Pokémon Go and changed its name to Pokémon Arms.

Maxwell's of Covent Garden

Trends

Bar reaps rewards from Pokémon Go

By Nikkie Sutton

Maxwell’s Bar & Grill in Covent Garden, central London, has reported a 26% increase in customers after their first week of trading as a PokéStop.