The spiced rum should be served with Tabasco

Bacardi takes rum into the shot sector

By Jessica Mason

Following its first redesign in a decade, Bacardi is taking aim at the growing shot market with a new spiced brand, set for launch this April, The Publican's Morning Advertiser can reveal.


The Big Interview: Stefan Bomhard, Bacardi

By Jessica Harvey

When Stefan Bomhard’s daughter presented him with the newly-published book Bacardi and the Long Fight for Cuba during the Christmas of 2008, he had no idea how much it would influence his career.

£3m investmemt: Bacardi Oakheart

Bacardi invests £3m in new Oakheart rum

By Jessica Harvey

Bacardi has invested £3m in the launch of a new smoky spiced rum, named Bacardi Oakheart, to target male drinkers. Bacardi Oakheart, which will be...

Bacardi: signing with M&B

Bacardi's Original idea set to take off

By Michelle Perrett

Bacardi Brown-Forman is expected to sign a deal with three major pub chains for its recently unveiled RTD Bacardi Originals cocktail range.

Bacardi Mojito: Summer campaign

Bacardi's mojito moves

By Jessica Harvey

As part of this year's £15m investment in its namesake brand, Bacardi will kick off a summer campaign pushing mojito sales across the on-trade this...

A spirited legacy

A spirited legacy

Bacardi is among the best-known brands in the world, but it also has a dramatic history that has been long overlooked. Noli Dinkovski reports If...