Bacardi

Social wellbeing: ‘We as an industry, and our bars and restaurants and pubs, play such an important role in society,’ Bacardi’s Leila Stansfield says

Big Interview

‘Brands are built in bars, not in boardrooms’

By Stuart Stone

After making a long-awaited return to reopened pubs and bars throughout April, Bacardi’s on-trade director Leila Stansfield’s glass is most certainly half full for the weeks and months of on-trade recovery ahead.

Bacardi Carta Fuego launched

Bacardi takes rum into the shot sector

By Jessica Mason

Following its first redesign in a decade, Bacardi is taking aim at the growing shot market with a new spiced brand, set for launch this April, The Publican's Morning Advertiser can reveal.

The Big Interview: Stefan Bomhard, Bacardi

The Big Interview: Stefan Bomhard, Bacardi

By Jessica Harvey

When Stefan Bomhard’s daughter presented him with the newly-published book Bacardi and the Long Fight for Cuba during the Christmas of 2008, he had no idea how much it would influence his career.

£3m investmemt: Bacardi Oakheart

Bacardi invests £3m in new Oakheart rum

By Jessica Harvey

Bacardi has invested £3m in the launch of a new smoky spiced rum, named Bacardi Oakheart, to target male drinkers. Bacardi Oakheart, which will be...

Bacardi: signing with M&B

Bacardi's Original idea set to take off

By Michelle Perrett

Bacardi Brown-Forman is expected to sign a deal with three major pub chains for its recently unveiled RTD Bacardi Originals cocktail range.

Bacardi Mojito: Summer campaign

Bacardi's mojito moves

By Jessica Harvey

As part of this year's £15m investment in its namesake brand, Bacardi will kick off a summer campaign pushing mojito sales across the on-trade this...

A spirited legacy

A spirited legacy

Bacardi is among the best-known brands in the world, but it also has a dramatic history that has been long overlooked. Noli Dinkovski reports If...

The golden age

The golden age

While traditional white and dark rums have struggled in recent years in a depressed spirits market, golden rum is a great success story. The trend...

Spirited fightback

Spirited fightback

Innovation has brought spirits back from a dark period in the 1990s. Nigel Huddleston reports on a renaissance that is putting spirits well ahead of...

It all ads up

It all ads up

Adam Withrington had an exclusive insight into the making of the new Bacardi advert.Drinks advertising has provided some of the most inventive and...

A rum with a view

A rum with a view

It may not be in Wetherspoons, but Bacardi has its sights firmly set on the number one spot in the white spirits sector. Ben McFarland reports.There...