Bidfood

New flavours: consumers want adventure, playfulness, comfort and value from the eating out market in 2024  (Credit: Getty/	SolStock)

5 key food and drink trends for 2024

By Rebecca Weller

Consumers will be looking for adventurous flavours, healthy and hearty recipes and playful experiences from the on-trade in 2024, according to Bidfood’s 2024 Food & Drink Trends report.