Blackthorn

Blackthorn promotion aims to regain support in South West

02-Sep-2009

A new initiative has been launched in the South West to improve the reputation Blackthorn - the cider brand whose relaunch was met with adverse...

New dry draught cider answers Blackthorn critics

12-May-2009

Gaymer Cider Company is attempting to answer critics of the new taste it has given to Blackthorn by making Natch cider available on draught for the...

Blackthorn cider relaunched

06-Mar-2009

Gaymer Cider Company is to relaunch its best-selling brand Blackthorn with a new liquid, new packaging and a £1.5m marketing campaign.The relaunch...

£1.2m marketing campaign for Blackthorn

24-Jul-2008

Gaymer Cider Company is pumping £1.2m into marketing its Blackthorn brand in its south west heartland this year.The 'Loving Sport in Blackthorn...

In Brief

17-Jul-2008

Blackthorn's sporting ties Blackthorn will be linked to sport in the south-west as part of Gaymer Cider Company's £1.2m spend on the brand. The...

Robinson's cup runneth over with Blackthorn

04-Dec-2003

As the England heroes returned from Rugby World Cup triumph, the assembled media and thousands of fans at Heathrow were eager to hear what they had...

Show it and sell it

27-May-2002

By utilising a bar's 'hot spots' a publican can influence the decision-making of his or her customers.It is common sense and clear to every publican...

The drink for all seasons

18-Mar-2002

Summer is traditionally the season for cider, but licensees can cash in on the drink all the year round.The popular view of cider is that it is,...