Generation Y

Gen Z: they love their tech, but why are they important for pubs?

Pub Skills: HR Summit

Gen Z: future pub employees, what you need to know

By Claire Churchard

Ahead of the Pub Skills: HR Summit on 27 February, The Morning Advertiser chats to Generation Z expert and speaker at the event Josephine Hansom, director at Youth Research & Insight, to find out more about this very different group of future employees,...

Information packed: delegates heard about best use of sport and festivals

MA500 Edinburgh in pictures

By Nikkie Sutton

The last MA500 Business Club meeting of 2017 took place north of the border for the first time – in Edinburgh – earlier this month (September).

Younger drinkers: wine needs to target Millennials in a different way

Wine

Millennials chugging sparkling wine to unwind

By Nicholas Robinson

Sparkling wine is attracting more Millennial drinkers, who are choosing to drink it after a ‘rough day’ because it is one of the easiest propositions in the category for them to understand.

Heineken's Emma Sherwood-Smith:

FUTURE TRENDS: BEER & CIDER

Adapt to fast-changing youth culture, pubs warned

By Daniel Woolfson

‘Generation Z’ tends to get a rough ride in the press, being simultaneously branded as humourless tech-obsessives and shameless social media self-promoters.