Interbrew

A man on a mission

A man on a mission

Colin Pedrick is anything but fazed by the challenge of making Interbrew the top UK brewer by 2009. Rosie Davenport meets him to find out how he...

Service ace

Service ace

Interbrew Ale producers need to improve the quality of service if they are to attract the increasingly important older drinker, says Colin Pedrick,...