National Football League

Growing: popularity of American Football has increased rapidly in the UK since the first NFL London game in 2007 between the Miami Dolphins and New York Giants

Super Bowl Sunday doubles sales for GBPA nominated pub

By Stuart Stone

The Philadelphia Eagles’ win over the New England Patriots on 4 February helped set up record sales at a London pub nominated in the sports pub category at the 2017 Great British Pub Awards.

Super Bowl LII: Last season's winners, the New England Patriots, will contest Super Bowl 52 against the Philadelphia Eagles

Born in the USA: how pubs can cash in on American football

By Stuart Stone

The National Football League is becoming big business on this side of the Atlantic and you don’t have to be ‘like, really smart’ to see the American game is only going to get bigger and better on these shores

Final four: the remaining teams in contention for this year's Super Bowl will be determined on Sunday night

The NFL’s final four fight to reach Super Bowl LII

By Stuart Stone

Make the most of this Sunday night’s American football action as the New England Patriots, Jacksonville Jaguars, Philadelphia Eagles and Minnesota Vikings contest divisional finals to reach this year’s 52nd Super Bowl in Minneapolis.

Wrestling, sailing and NFL: Embracing the sporting alternatives

MA Sport

Wrestling, sailing and NFL: Embracing the sporting alternatives

By Liam Coleman

You’ve paid the big bucks to have sport from both BT and Sky in the pub; you’ve got a state-of-the-art AV system; and a selection of TVs just waiting to beam high-definition coverage to the punters. Yet the reality is that outside of the Premier League...

Showing NFL is an untapped opportunity for pubs

Making the Most of Sport - in association with Sky

Supersize Sunday with NFL in your pub

By Kevin Cadle

Sky Sports NFL presenter Kevin Cadle gives the PMA the lowdown on the new season, including three matches at Wembley Stadium, and why it’s a sport that can really drive a pub’s business

Budweiser sponsor NFL

Budweiser to sponsor UK NFL games

By Robyn Black

US brewer AB InBev has signed a deal for Budweiser to extend its relationship with the American football championship, the NFL (National Football League).