The BII (British Institute of Innkeeping) Licensees of the Year 2010 will be sharing the secrets of their success at the Morning Advertiser's next Freehouse 500 event.
Loren and Richard Pope, owners of the Bulls Head, Repton, Derbyshire, are among speakers at the day-long event, hosted by the Morning Advertiser, for the UK's top freeholders.
The free-to-attend business day takes place on Monday, 18 October at Stapleford Park, Stapleford, near Melton Mowbray, Leicestershire.
The line-up also includes Charlie McVeigh, founder of London's Draft House bars, who will share how he is recapturing his idea of the perfect pub.
Steve Pike, director of the Mystery Dining Company, will offer ideas on how to drive service standards.
Robin Brattel, founder of inapub.co.uk will focus on 10 interesting ideas for making digital marketing work in your pub.
Alex Lund, from Coca-Cola Enterprises, will share her insights on soft drinks, including the with-food opportunity.
Carlsberg UK will share research on consumers' attitudes to beer.
In the "My Big Idea" section, where entrepreneurial licensees share insights on their best business ideas, speakers will include Ben Jones, co-owner of the Michelin-starred Olive Branch, and BII Licensee of the Year 2010 finalist Darran Lingley, owner of the Five Bells, Colne Engaine, Essex.
He will share with the audience how free items, wine jukeboxes, gluten-free menus and hog roasts are working for his business.
Freehouse 500 is sponsored by Bulmers, Coca-Cola Enterprises and San Miguel.
For further information on attending the Freehouse 500 event, contact Helena Merrell on 01293 610403 or email firstname.lastname@example.org.