Coca-Cola

Bottle banks: reducing waste can help your bottom line

Why reducing pub waste makes sense

By Claire Churchard

As consumer awareness and concerns about waste increases, smart hospitality businesses are already looking at how they can do more to reduce their environmental footprint.

Advertising drive: Diet Coke has been rebranded

Coke launches three new products in the UK

By Nicholas Robinson

Soft drinks giant Coca-Cola will launch three new drinks in the UK, backed by a multimillion-pound marketing campaign, in a bid to become what it calls a “total beverage company”.

The driver: Coke celebrates 10 years of Designated Driver

In association with Coca-Cola European Partners

10 years of Coca-Cola's Designated Driver campaign

By Nicholas Robinson

Criminal court cases of drink-driving have reduced over the years but pubs still have an important role to play in lowering them further – especially around Christmas. Promoting a designated driver scheme over the festive period is not only responsible,...

Push: Vimto ceo Marnie Millard will push the brand further

Vimto CEO sees purple gold for soft drink's future

By Nicholas Robinson

Some see challenges that can not be overcome, while others, such as Marnie Millard, chief executive officer of multinational soft drinks business Nichols, see a chance to grow.

Reformulation: some soft drinks companies have brought out no- or low-sugar alternatives

In Association with Britvic

Soft drinks industry levy: what drinks won't be taxed?

By Nikkie Sutton

A number of soft drinks are set to fall foul of the sugar levy, increasing their price considerably, but others have been reformulated to attract a lower levy or none at all. Here, we highlight some of the options available to licensees.

Not canned: Coke has a role to play in a 'craft' market

How will Coke stay relevant in a craft world?

By Nicholas Robinson

A rise in the number of ‘craft’ soft drinks products on the market – an already roaring trend in beer, cider and spirits – won’t pose an immediate threat to Coca-Cola and is likely to lead to more innovation in the sector.

Trendy: five things to consider to boost soft drinks sales

5 trends to boost soft drinks sales

By Nicholas Robinson

There are five key trends pubs should consider to boost their soft drinks sales and take advantage of the rising number of teetotal consumers in the UK, according to a leading expert.

Sweet investment: money has been pumped into Coca-Cola Zero Sugar marketing

Coke Zero reveals £4.5m ad campaign

By Nicholas Robinson

Coca-Cola Zero Sugar will be at the centre of a multimillion-pound advertising campaign to emphasise its low-sugar, but Coca-Cola Classic taste, credentials.

European Adventurer: Rob Harris moved to GB from the Netherlands

Designated Driver

Coke boss talks sugar levy and new products

By Nicholas Robinson

From the long-running Designated Driver campaign to the sugar levy proposal, Rob Harris has plenty on his plate as the ‘new boy’ at Coca-Cola European Partners

'It's much like marathon training'

Designated Driver

Embrace the soft drink opportunities afforded by Christmas

By Guest Editor, CCEP's Paul Grace

Well it’s been quite a year, with Leicester City winning the Premier League, Trump’s election, the Referendum and the biggest upset of all, Danny Baker being the first out of the jungle.

How responsible are you? The Riverside promotes the Designated Driver Offer

In association with CCEP

How the Riverside pub in Avon works

By Nicholas Robinson

Putting a much stronger soft drinks offer in place has helped one operator in rural Avon encourage drivers to do the right thing on a night out.

New Queen Inn owner Will Everingham

In association with CCEP

Inside the New Queen Inn, Christchurch

By Nicholas Robinson

Destination pubs encounter problems not faced by others in built-up areas, but one operator based in deepest Dorset is using location to his advantage.

Retro lads: the men behind Suede

In association with CCEP

Suede, Nottingham’s 1990s-themed bar

By Nicholas Robinson

A 1980s/90s retro theme is pulling in the punters to an eaterie in Nottingham, with Coca-Cola lending a hand with a neon sign and its iconic glass bottles.