Coca-Cola

Share A Coke launches in pubs

Share A Coke launches in pubs

By Robyn Black

Coca-Cola Enterprises (CCE) is bringing its successful “Share a Coke” campaign back to pubs and bars this summer.

New campaign for Coke Zero

Coke Zero the Hero

By Robyn Black

Coke Zero takes an “edgier” direction to attract a new generation of drinkers

Monster Energy drink Alan Clark

The Big Interview: Alan Clark, Monster Energy

By Robyn Black

Alan Clark tells Robyn Black he has set his sights on Monster becoming the number-one energy-drinks brand in the UK after admitting that even he has been surprised by its remarkable growth.  

Coca-Cola Christmas ad

New Christmas campaign for Coca-Cola

By Robyn Black

Alongside the John Lewis Christmas campaign, Coca-Cola’s Santa’s truck ad is always a sure sign that the “holidays are coming.”

Coca-Cola share a coke

Coca-Cola brings 'Share a Coke' to pubs

By Robyn Black

The hugely successful Share a Coke campaign that has been running in the off-trade, in which the Coca-Cola logo is replaced with people’s names, is moving into the on-trade this week.

Britvic's Fruit Shoot makes comeback in pubs

Britvic's Fruit Shoot makes comeback in pubs

By Noli Dinkovski

Britvic has made available its Fruit Shoot kids soft drink range again after three variants were taken out of the market in July following a packaging safety concern.

Coca-Cola Enterprises relaunches website for licensees

Coca-Cola Enterprises relaunches website for licensees

By Michelle Perrett

Coca-Cola Enterprises’ (CCE) website www.cokepubandbar.co.uk has undergone a major makeover - making it easier for licensees to get up to date advice and training to maximise soft drinks sales.

The Big Interview: Colm O'Dwyer, Coca-Cola Enterprises

The Big Interview: Colm O'Dwyer, Coca-Cola Enterprises

An industry made up of lots of independent retailers tied in to buying their main products from big companies, and many of them struggling to cope with change and going out of business. It’s surprising that parallels are not drawn more often between petrol...

Embrace a summer of sales opportunities at your pub

Embrace a summer of sales opportunities at your pub

By Colm O'Dwyer

I’ll never forget an incident 10 years ago in our local pub when my family were made to feel bad simply because we ordered food and soft drinks and we had kids with us. Now, under new management, the pub has been completely transformed.

On-trade soft drink sales fall by 1%

On-trade soft drink sales fall by 1%

By John Harrington, M&C Report

Sales of soft drinks in the on-trade fell 1% by value last year, while the decline in volumes accelerated to 4%, according to the Britvic Soft Drinks Report.

Pub Mentors: Softs put fizz into business

Pub Mentors: Softs put fizz into business

Executing ‘brilliant basics’ on soft drinks and using targeted promotional activity to drive new footfall were the two key areas that lessees Duncan and Natalie Entwistle and I talked about on my first visit to their pub, the Greets Inn in Warnham, West...

Pub Mentors: The Elephant makes its mark

Pub Mentors: The Elephant makes its mark

By Phil Davison

On a return visit to the Elephant in Bristol, trade consultant Alastair Scott, who runs Catton Hospitality, discovers that licensees Ben Bartrip and Sarah Eskins have been hard at it implementing many of his suggestions.

Pub Mentors: Soft sell pays dividends

Pub Mentors: Soft sell pays dividends

Martin Sampson, out of home shopper marketing controller at Coca-Cola Enterprises, keeps tabs on his protégés’ progress at the College Arms. Stratford.

Pub Mentors: Optimising soft drinks service

Pub Mentors: Optimising soft drinks service

Martin Sampson, out-of-home shopper marketing controller at Coca-Cola Enterprises, reviews progress on improving soft-drink visibility at the Great Lyde in Yeovil, Somerset.

Pub Mentors: Elephant trumpets its successes

Pub Mentors: Elephant trumpets its successes

Consultant Alastair Scott had plenty of ideas to help Ben Bartrip and Sarah Eskins, licensees at the Elephant in Bristol, improve performance when he last popped in, and he is pleasantly surprised by what he finds on his return visit.

Pub Mentors: Top marks for College girls

Pub Mentors: Top marks for College girls

Jay Smith is upbeat by what he found on a return visit to see Jo Arevalo and Marilyn Herdman at the College Arms in Lower Quinton, Stratford-upon-Avon.

Pub Mentors: Turning the Lyde tide

Pub Mentors: Turning the Lyde tide

Ali Carter had lots of ideas when she last met up with Ben Scott, manager of the Great Lyde, in Yeovil, Somerset, to assess his pub operation and advise him on improving profitability. She is pleasantly surprised by what she finds on a return visit.

Spring relaunch for healthier J2O

Exclusive

Spring relaunch for healthier J2O

By Noli Dinkovski

Soft drink J2O is to under-go a major relaunch and healthier reformulation next spring, the Publican’s Morning Advertiser can exclusively reveal.

Coca-Cola launches designated driver scheme

Coca-Cola launches designated driver scheme

By Gurjit Degun

Coca-Cola Enterprises (CCE) and Coca-Cola Great Britain will once again be offering free soft drinks to designated drivers, in partnership with the Department for Transport (DfT), over the upcoming festive period.

Pub Mentors: Going for high visibility

Pub Mentors: Going for high visibility

Martin Sampson, out-of-home shopper marketing controller at Coca-Cola Enterprises, makes his suggestions for improving soft drinks sales at the Great Lyde in Yeovil, Somerset.

Still time to apply for Pub Mentors

Still time to apply for Pub Mentors

By Michelle Perrett

There is still time to apply for a groundbreaking scheme — Pub Mentors — which has been launched by the Publican’s Morning Advertiser (PMA) and Coca-Cola Enterprise’s Open More Business to help four pubs build their businesses.

McNulty: ideas for pubs in 2011

2011: a chance to make pubs more appealing

By Dave McNulty

It's the new year, a time to reflect on the challenges and successes of the past 12 months and consider how to make the next even better. What...

David Miliband: attended campaign launch

Coke teams up with DfT

By Robyn Black

Coca-Cola has joined forces with the Department for Transport (DfT) to run its Designated Driver campaign for the third Christmas running.