Coca-Cola

A soft goal

11-Apr-2002

Pepsi and Coca-Cola are going head to head to win sales during the World CupOne of the biggest clashes of the World Cup campaign could take place off...

Food for thought

18-Mar-2002

Publicans should develop an offer that meets all the reasons why customers visit their outlet - the 'occasions'.It's not a simple as "we're going...

Soft drinks: chilling news

25-Feb-2002

Presentation is everything if you want to boost soft drink sales. Coca-Cola Enterprises outlines the perfect serve.More than ever before, soft drinks...

Britvic sale scrapped

06-Nov-2001

Britvic has been withdrawn from auction after owners Britannia and PepsiCo refused to agree any of the tabled offers. The soft drinks business, which...

Britvic launches innovations and advice for festive season

23-Oct-2001

While draught drinks are still core to the on-trade, six out of 10 people now prefer packaged drinks, and Britvic has introduced a range of...

AG Barr to bid for package of Britvic brands

01-Oct-2001

Underperforming soft drink company AG Barr may bid for a package of Britvic brands, despite having ruled itself out of the auction for the entire...

Red Devil launches cola-flavoured energy drink

01-Aug-2001

New cola-flavoured energy drink launched amid media scare storiesRed Devil Energy Drinks has launched a new cola-flavoured energy drink despite...

Burn to dump 'exclusive' tag

03-Jul-2001

Energy drink to target mainstream bars for first timeSoft drink giant Coca-Cola has abandoned its viral "word of mouth" marketing strategy for its...

AG Barr to join battle for Britvic

08-Jun-2001

AG Barr, the producer of Irn-Bru and Tizer, is understood to be preparing a bid for soft drinks giant Britvic.The Glasgow-based group is said to be...

Bids of up to £500m expected for Britvic

29-May-2001

Potential buyers are set to come up with bids for soft drinks giant Britvic within weeks after it was formally put up for sale.A memorandum of sale...

Soft sell - the role of soft drinks in pubs

15-Mar-2001

The role of soft drinks in pubs has changed dramatically in recent yearsCustomers spend £1.8billion a year on soft drinks in pubs. That makes it the...

Bidders line up for Britvic sale

14-Mar-2001

Matthew Clark, Cadbury Schweppes and Cantrell & Cochrane are expected to join PepsiCo to bid for parts of Britvic.The soft drinks company is set...

We're going soft

06-Nov-2000

Marketing chiefs say a little creative thinking can go a long way in boosting soft drinks salesSoft drinks are big business. They are a major area of...

Britvic launches new energy drink

23-Oct-2000

A new energy drink, specially formulated to mix with dark spirits, has been launched exclusively to the on-trade by Britvic Soft Drinks.Carbon...

Britvic may enter the energy sector

24-Jul-2000

Britvic is considering adding an energy drink to its expanding portfolio after the acquisition of Orchid Drinks earlier this month. Adult soft drink...

Attack on soft drinks service in pubs

07-May-2000

Pubs are failing to make the most of the unprecedented popularity of soft drinks, according to new research.Coca-Cola Enterprises' (CCE) annual Soft...

Pub chain to offer free refills to combat "rip-off Britain

01-May-2000

Pub retail brand Hungry Horse last week announced a new campaign to address consumer concern over "rip-off Britain".The chain, owned by Suffolk...

Britvic plans to put fizz back in market

15-Feb-2000

Britvic aims to produce a range of soft drinks specially tailored to the on-trade by the end of this year.The range will have its own packaging and...