Greene King hosts 'business fit' seminar for licensees

Greene King has held its first "business fit" seminar to help its tenants and lessees trade during the recession.

The Darlington event, which attracted 50 hosts from across the north-east, included talks on "How to make your business flourish", "Easy ways to maximise social media to promote your pub" and "Focusing on Value, Service and Quality to make your pub a success".

Greene King said 97% of licensees who attended felt they could take something away from the day and immediately implement it in their business, while 100% felt "inspired" by the day.

Simon Longbottom, managing director for Greene King Pub Partners said: "This is the first of our Get into Shape Business Fit seminars which we'll be rolling out across the country.

"They're designed to be short and sweet to allow licensees to take practical and easy solutions back to their pubs that very afternoon that will improve their profits and consumer offer.

"We provide quality training courses to help licensees in the long term and these free seminars aim to give additional tactical techniques to enhance their businesses".

Pub Partners licensee Yah-li Jim of the Brooklands Tap in Sale said: "We never get time to come out of our pub but glad we came, we felt re-motivated by the day."