On-trade beer volumes hit as wine and liqueurs grow

By John Harrington

- Last updated on GMT

Related tags Chardonnay

On-trade beer sales fell 7% by volume in the 12 weeks to 13 July
On-trade beer sales fell 7% by volume in the 12 weeks to 13 July
On-trade alcohol sales fell 1% by value in the 12 weeks to 13 July despite a 6% drop in volumes, according to CGA figures in a new report that lists malt whisky and liqueurs among the growth categories over the period.

While on-trade beer sales fell 7% by volume, the decline by value was less steep at 2%, suggesting a rise in premium products. Beer performed slightly less well over the 12 weeks than in the 12 months to 13 July (volume: -6%, value: -1%).

The decline in cider and perry volumes accelerated over the 12 weeks, at -4% against -2% across the 12 months. Sales by value were up 2% (12 months: +5%).

CGA said: “The fall in volume sales of cider and perry over both periods is a result of declining sales of pear and apple flavoured cider, despite other fruit flavoured ciders continuing to experience growth.”

Fastest growing

CGA said both Champagne and sparkling wines’ performance slowed over the period; Champagne sales by value fell 7% over the 12 weeks and increased 9% across the year, while sparkling wine experienced a 2% decline by value over the three months against a 7% increase over the 12 months.

However still wine enjoyed the opposite trend, with slight growth driven by red wine, said CGA. Volumes grew 1% in the 12 weeks and are flat over the 12-month period.

“Volume performance remains negative for both blended and imported whisky over the year. However, malt whisky has become the fastest growing category up by +12% over the year and an impressive +45% over the latest 12 weeks.”

Acceleration

Vodka remains in decline although its performance improved over the period. Gin, rum and brandy continued to report long-term growth.

RTD sales fell 24% over the 12 weeks by both volume and value, representing an acceleration of the decline across the 12 months, when volumes fell 3% and sales by value were down 2%.

The Wine & Spirit Trade Association Q3 Market Report​ report found that off-trade sales over the 12 weeks grew 3% by volume and 5% by value.

Related topics Beer Wine

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