Pub company introduces food van to drive brand awareness
The van, called Blaze, will serve burgers, hot dogs, kebabs, and steak sandwiches at food festivals, music events and University Fresher’s weeks.
The aim is to give customers a taste of Flaming Grill's offer at its 108 sites.
Blaze was officially launched at the Retro Festival in Maidenhead, Berkshire. It will be on tour across the UK in the next few weeks including at the Eastbourne Air Show in east Sussex and the Richmond Beer Festival.
Flaming Grill brand director Sally Whittaker said: “After reaching our 100th milestone earlier this year it felt right to step up our brand awareness activity by taking Flaming Grill on the road and so Blaze was born."
