Drinkaware to launch campaign encouraging moderate drinking in pubs

By Ellie Bothwell contact

- Last updated on GMT

Related tags: Alcoholic beverage, Public house

Drinkaware warned: 'This is no time for complacency'
Drinkaware warned: 'This is no time for complacency'
Drinkaware is planning to launch a new on-trade campaign, which aims to reduce the amount of alcohol drunk in pubs.

The alcohol charity said it was currently finalising the specifics of the campaign, but it could involve posters, beer mats or staff training around serving customers and encouraging them to drink moderately.

'No time for complacency'

In an exclusive interview with the Publican’s Morning Advertiser​, Drinkaware director of business development and partnerships Rommel Moseley said recent figures from the Office for National Statistics, which shows that more than one in five adults claims to now be a teetotaller, means issues around drinking are “heading in the right direction” but warned: “This is no time for complacency”.

“It’s about how we equip people to moderate their drinking because Department of Health figures show there are 2.1m people, who drink double the guidelines on a weekly basis and that’s a large number of people,” he said.

“It’s about developing ways Drinkaware can target messages that do not compromise [a pub’s] brand but support customers in getting the information they want about alcohol. It’s not good commercial sense to be irresponsible and pubs understand that.”

Drunken Nights Out roll-out

Moseley said the charity was also in the process of choosing the next location for its Drunken Nights Out (DNO) campaign, which was trialled in Nottinghamshire last year.

The scheme aims to address sexual harassment in the night-time economy.

It is also looking into the possibility of licensing the project so pubs and clubs in other areas can introduce the initiative.

Last week, the charity announced a new on-trade poster campaign, in partnership with National Pubwatch and the British Beer & Pub Association, designed to raise awareness of the law on selling alcohol to a drunk person.

Related topics: Legislation, Other operators, Wine, Beer

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4 comments

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Alan

Posted by Objective Observer,

I recall when Drinkaware was first announced with £12mill of industry money a lone voice stating that Drinkware would become the Ash of alcohol.

It seems he was spot on.

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Latest Drinkaware Campaign

Posted by John Hayes,

Campaign should be without the g because Drinkaware are becoming a PAIN.
If they seriously want to stop people consuming to much alcohol they should target were the main problem is ie Home Consumption from Cheap Supermarkets sales and not well run and managed Pubs, Bars and Nightclubs were consumption is monitored and managed.
Get your facts right Drinkaware and solve where the problem really starts in this modern day climate - Binge Drinking at Home - Leave the On Trade Alone.

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nanny

Posted by Paje,

Nanny, nanny nanny state ....

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