The alcohol charity said it was currently finalising the specifics of the campaign, but it could involve posters, beer mats or staff training around serving customers and encouraging them to drink moderately.
'No time for complacency'
In an exclusive interview with the Publican’s Morning Advertiser, Drinkaware director of business development and partnerships Rommel Moseley said recent figures from the Office for National Statistics, which shows that more than one in five adults claims to now be a teetotaller, means issues around drinking are “heading in the right direction” but warned: “This is no time for complacency”.
“It’s about how we equip people to moderate their drinking because Department of Health figures show there are 2.1m people, who drink double the guidelines on a weekly basis and that’s a large number of people,” he said.
“It’s about developing ways Drinkaware can target messages that do not compromise [a pub’s] brand but support customers in getting the information they want about alcohol. It’s not good commercial sense to be irresponsible and pubs understand that.”
Drunken Nights Out roll-out
Moseley said the charity was also in the process of choosing the next location for its Drunken Nights Out (DNO) campaign, which was trialled in Nottinghamshire last year.
The scheme aims to address sexual harassment in the night-time economy.
It is also looking into the possibility of licensing the project so pubs and clubs in other areas can introduce the initiative.
Last week, the charity announced a new on-trade poster campaign, in partnership with National Pubwatch and the British Beer & Pub Association, designed to raise awareness of the law on selling alcohol to a drunk person.