Ready-to-serve

Hooper’s enters RTS sector

By Nikkie Sutton

- Last updated on GMT

Launch: Hooper's leading flavour has been unveiled in a non-glass serve.
Launch: Hooper's leading flavour has been unveiled in a non-glass serve.
Drinks brand Hooper’s is set to penetrate the ready-to-serve (RTS) can sector with its leading flavour, Dandelion and Burdock.

The new 250ml can has been designed to stand out on the shelf with a glossy finish and to target 75% of Hooper’s consumers, those aged 23 and above.

RTS cans have grown by £9.4m in the past year, which makes them the fastest growing format in the ready-to-drink (RTD) category.

Hooper’s said this trend is thanks to a more mature customer looking for a new, convenient way to enjoy alcohol.

‘National favourite’

Hooper’s marketing controller, Justin Horsman said: “We’re really pleased with the development of our new can serve for Dandelion and Burdock, which is a national favourite.

“It means our consumers can now enjoy it at a variety of social events including typical British outdoor drinking occasions such as picnics, barbecues and festivals, all of which represent the brand perfectly.”

The alcohol brew brand, which is manufactured by Global Brands. went high-fashion​ earlier this year (April) by partnering with Ted Baker at customer events across 26 stores.

Modern yet refined

Hooper’s is a variety of sparkling alcohol fruit brews which were launched in 1817 by drinks pioneer, William Hooper.

These days, the range is gluten-free and includes traditional British recipes and natural flavours to create a modern yet refined RTD with real British heritage.

Red Square Vodka also entered into the RTS market​ in May and launched pre-mix cans into the on-trade in May for the first time with flavours including Sloe & Lemonade and Toffee & Apple varieties

Related topics: Ready to Drink

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