Beer lovers express mixed reactions to Fuller's Dark Star takeover

By Georgina Townshend contact

- Last updated on GMT

Revelation: beer lovers show their mixed feelings towards Fuller's acquisition of Dark Star
Revelation: beer lovers show their mixed feelings towards Fuller's acquisition of Dark Star

Related tags: Script async src=, Brewing, Beer, Dark star

People have taken to Twitter to voice their opinions on the news that Fuller's acquired West Sussex-based Dark Star Brewing, which was announced on Tuesday.

The deal, which will see Fuller’s take a 100% stake in the business​, gives Dark Star access to the funds to invest in new markets and increase sales of its beer brands, which include Hophead, APA, Dark Star Original and Revelation, as revealed by The Morning Advertiser​'s sister title MCA.

Dark Star will continue to operate as a stand-alone business brewing at its Partridge Green site, while managing director James Cuthbertson will remain at the helm. Cuthbertson will work on a three-year strategy to grow the business firstly in Sussex then nationally.

New thinking

Shortly after the announcement people took to Twitter, with some excited and praising the move and others not so convinced.

Whereas some see it as a "bit of heritage and a bit of newer brewing thinking" mixed together, others are concerned "nothing good will come" from the partnership.

And, while The Morning Advertiser​ columnist Sophie Atherton said she "never saw the move coming", others were less surprised stating something like this was "inevitable".

Below The Morning Advertiser​ looks at a range of tweets that demonstrate the beer world's mixed feelings towards the acquisition.

Related topics: Beer, Marketing

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