Why to attend Low2NoBev 2022

By The Morning Advertiser

- Last updated on GMT

Event details: Low2NoBev 2022 will host a raft of products alongside insight
Event details: Low2NoBev 2022 will host a raft of products alongside insight

Related tags low2no Soft drink Spirits Events

Low and no-alcohol pioneers have outlined why Low2NoBev 2022 is a must attend event for the sector.

Registration for the event, which is taking place from Monday 26 to Wednesday 28 September at Olympia London, is now open​​ and guests can get their free badge now here​​.

Vice president of European marketing at non-alcoholic spirit company Lyres, Jane O’Keefe said: “It is pioneering in the sector and we like to think we’re pioneers in what we do so there’s a great fit there.

“A show that is specifically targeting this sector is really important. One of the barriers in this category at the moment is the reaction of the trade so while all the research indicates the consumer really wants the choice and freedom to drink the way they want, the trade is a little bit slower to move to that.

“This show will allow all the brands to showcase the breadth of the offer that now exists.”

Mixture of drinks

The variety on offer is just one benefit of the show, according to non-alcoholic spirit brand Caleño founder Ellie Webb.

She said: “It’s important for buyers and industry people coming along that they actually get to taste everything in the category rather than a mixture of all drinks including alcohol.”

Warner’s Distillery brand activation manager Charlotte Chapman labelled the shows as a “fantastic opportunity”.

She added: “Warner’s is very much looking forward to the show, meeting buyers and sampling our incredible drinks.”

The show gives access to a low/no market that wine and spirits business Fizz Republic wouldn’t have seen before, allowing the business to find those new products and new vendors, according to founder Aaron Goldrup.

Great opportunity

Wine and alternative drinks provider Pierre Chavin CEO and founder Mathilde Boulachin said: “We are absolutely thrilled to participate in the Low2NoBev Show, the first dedicated trade event for low and no alcohol drinks.

“It will be a great opportunity to share our French expertise on low and no wines and to keep on answering the growing demand of 10m teetotal UK consumers.”

Non-alcoholic spirits firm Alcarelle managing director David Orren said it was a great opportunity to talk to those who are interested in the no and low market with a new generation coming through that are more selective and discerning about what they drink.

“It’s a great opportunity to communicate not only with a community of people who are building businesses but with the people who are interested in coming to London to understand this new phenomenon,” he added.

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