An international flavoured new product round-up features new brews created in tandem with beer makers in Iceland, Sweden, Norway and Finland as well as new distribution deals for an Israeli whisky and a Danish spirit maker.
The final new product round-up before Christmas 2020 includes a protest pour from Boss Brewing, a gin launch from TV presenter Julia Bradbury, and World Cup winner Sir Geoff Hurst unveiling a limited-edition gin and whisky collection.
Mindful drinking movement Club Soda and a number of low and no-alcohol drink makers have written to the House of Commons’ speaker to encourage the Westminster estate's bars to stock more alcohol-free drinks after he called time on Parliamentary pints.
A pair of scientists launch what they claim is the world's strongest gin, Salford-based Seven Bro7hers brews Andy Burnham tribute and Samuel Gelston’s launches its latest Irish whiskey matured in Jurassic Park actor Sam Neill’s Pinot Noir casks.
Amid a swathe of spirit launches, Molson Coors Beverage Company announced the rebrand of Coors Light and UK launch of Madrí Excepcional, while a new not-for-profit gin brand launched to raise funds for the UK's embattled hospitality sector.
The low and no category is one that has seen increased interest from consumers and rapid expansion from manufacturers in recent months, and with the ongoing political scene, it’s likely to see a further boost.
Kopparberg, Jura and Westons have all provided new product news in the past week while new brews from the likes of Adnams, Beavertown, Fourpure and television chef and environmental campaigner Hugh Fearnley-Whittingstall have also been confirmed
The past week has seen Signature Brew join forces with Mercury Prize shortlisted Sports Team, Bowmore announce a £50,000 limited-edition whisky in tandem with Aston Martin and a host of low-calorie pours hit the market.