Low2No

The Low & No Project

Definitions of no, low and light are ‘complicated’

05-Jul-2024 By Gary Lloyd

Customers do no understand ABV and the definitions of no, low and light alcohol drinks are “complicated”, according to a panel of experts.

THE LOW & NO PROJECT

Diageo cites low & no opportunity in waiting

26-Jun-2024 By Gary Lloyd

Drinks giant Diageo has claimed pubs are now responsible for 53% of non-alcohol drinks sales as the low & no movement advances.

THE LOW & NO PROJECT

Adding a draught beer line could ‘double’ your low & no sales

18-Jun-2024 By Gary Lloyd

Adding a low or no alcohol draught beer line to your bar could see a pub double its low & no sales immediately, according to Greene King senior category manager Andrew Carpenter.

OPINION

From a change in Government to ‘average’ beer prices

17-Jun-2024 By Tim Bird, owner of Cheshire Cat Pubs & Inns

Where do I begin with my ‘opinion piece’ this month? There’s a lot to talk about… so many topics and so little time.

THE LOW & NO PROJECT

How training is key in low & no market

13-Jun-2024 By Gary Lloyd

Getting your staff on board with low & no drinks is vital in claiming your share of a market worth hundreds of millions of pounds.

Nicholls issues post-election public health agenda warning

07-Jun-2024 By Gary Lloyd

UKHospitality CEO Kate Nicholls has warned the sector a Labour Government is more likely to have a health agenda and could potentially be influenced by groups such as the anti-alcohol lobby.

THE LOW & NO PROJECT

‘Zebra striping’ drinking on the increase

06-Jun-2024 By Gary Lloyd

One in three visits to the pub are alcohol-free (AF) and a quarter of drinkers are alternating between full-strength alcohol and AF when visiting the on-trade.

THE LOW & NO PROJECT

Low, Light & Alcohol-Free Summit to take place in September

04-Jun-2024 By Gary Lloyd

The trend is growing for drinking less alcohol, according to Laura Willoughby MBE, who will be talking more about the subject at the inaugural brand-led conference called the Low, Light & Alcohol-Free Summit 2024.

THE LOW & NO PROJECT

Operators must be agile on low & no drinks

30-May-2024 By Gary Lloyd

Some of the best in the low & no drinks business have offered advice to pubs and bars wondering why they should invest in the category.

THE LOW & NO PROJECT

Laura Willoughby: Moderation has gone mainstream

29-May-2024 By Laura Willoughby MBE, founder of mindful drinking movement Club Soda

Many people in the UK are drinking less alcohol than they used to. However, only a small number of these have become complete abstainers.

THE LOW & NO PROJECT

The Low & No Project launched by The MA

28-May-2024 By Gary Lloyd

The Morning Advertiser is launching The Low & No Project in a bid to educate and inspire the opportunities in the low & no products on-trade category that are currently only being taken advantage of by a few operators.

THE LOW & NO PROJECT

Your views wanted on low & no drinks at pubs

14-May-2024 By The Morning Advertiser

The low & no alcohol drinks market is the fastest growing category of the on-trade and we want your views on it.

Drinks trends 2023 revealed

07-Dec-2022 By Amelie Maurice-Jones

Manzanillia, South African Straw wine and saline cocktail flavours are the top drinks trends for 2023, according to premium wine specialist Bibendum.

Sector comes together for epic three-day event

06-Oct-2022 By The Morning Advertiser

Hospitality leaders came together for a three-day event focused on restaurateurs and chefs, casual dining operators and pubs and bars, and also the low to no-alcohol scene at Olympia, London.

Why to attend Low2NoBev 2022

14-Sep-2022 By The Morning Advertiser

Low and no-alcohol pioneers have outlined why Low2NoBev 2022 is a must attend event for the sector.

Low2No shines spotlight on menu composition and occasions

07-Sep-2022 By The Morning Advertiser

Visitors to the only dedicated trade show for the low and no-alcohol drinks sector, Low2NoBev will hear how to maximise the market when it comes to occasions and menu composition.

Registration open for industry trade shows

18-Aug-2022 By The Morning Advertiser

The Big Hospitality Expo and Low2NoBev are both now open for guests to register for entry now.

The Lock In Podcast

The low and no revolution

02-Feb-2022 By Ed Bedington

The Lock In team take a trip to an innovative alcohol-free off licence and realise the trade needs to stop saying no to low and no. We hear from special guests including Laura Willoughby of Club Soda, James Kindred of award winning brewers Big Drop Brewing...

Low and no ‘remains a significant untapped opportunity’

15-Jun-2021 By The Morning Advertiser

The biggest barriers to buying low and no alcohol drinks are they are considered too expensive, poor value for money and some consumers have been unable to find them, according to new data.

Low2NoBev Show 2021 dates announced

12-Mar-2021 By The Morning Advertiser

Following the Government’s roadmap plan, the Low2NoBev show is set to go ahead this summer in London.

New product round-up

Israel’s ‘first whisky’ lands in UK, Big Drop unveils Nordic brews, Beavertown launches High Priestess

22-Jan-2021 By Stuart Stone

An international flavoured new product round-up features new brews created in tandem with beer makers in Iceland, Sweden, Norway and Finland as well as new distribution deals for an Israeli whisky and a Danish spirit maker.

New product round-up

Sir Geoff Hurst launch to support Alzheimer and dementia charities, Boss Brewing ‘protest beer’

18-Dec-2020 By Stuart Stone

The final new product round-up before Christmas 2020 includes a protest pour from Boss Brewing, a gin launch from TV presenter Julia Bradbury, and World Cup winner Sir Geoff Hurst unveiling a limited-edition gin and whisky collection.

Has Covid-19 shaken up low and no alcohol pub drinks?

03-Dec-2020 By Stuart Stone

The coronavirus pandemic not only failed to burst the low and no bubble but helped reinforce the category’s importance in the embattled on-trade.

New product round-up

Captain Sir Tom Moore charity gin, new Gemma Collins liqueur ‘worthy of any diva’, World Cup winner unveils ale

27-Nov-2020 By Stuart Stone

In addition to more festive and low-alcohol pours, Captain Sir Tom Moore, Gemma Collins and Rugby World Cup winner Steve Thompson MBE have announced new drinks launches.

More low and no options in Parliament pubs would keep MPs on their ‘A game’

11-Nov-2020 By Stuart Stone

Mindful drinking movement Club Soda and a number of low and no-alcohol drink makers have written to the House of Commons’ speaker to encourage the Westminster estate's bars to stock more alcohol-free drinks after he called time on Parliamentary pints.

New product round-up

‘World’s strongest gin’, Jurassic Park actor’s whiskey collaboration, brewer creates Burnham beer

06-Nov-2020 By Stuart Stone

A pair of scientists launch what they claim is the world's strongest gin, Salford-based Seven Bro7hers brews Andy Burnham tribute and Samuel Gelston’s launches its latest Irish whiskey matured in Jurassic Park actor Sam Neill’s Pinot Noir casks.

New product round-up

Gin-spiration: Charity 10pm curfew spirit launch, ‘bottle for life’ roll-out, new pour to fund arctic row

30-Oct-2020 By Stuart Stone

A raft recent spirit launches includes new pours from Salcombe Distilling Company and Laphroaig, as well as charity focused Sis4ers Distillery and Northwest Passage Expedition gins.

Guinness launches no-alcohol Guinness 0.0

22-Oct-2020 By Stuart Stone

The brewers at Guinness’ St James’s Gate home in Dublin have today (22 October) unveiled new no-alcohol, low calorie, serve Guinness 0.0.

New product round-up

Coors Light rebrand, new gin to raise funds for hospitality sector, Madrí Excepcional UK launch

16-Oct-2020 By Stuart Stone

Amid a swathe of spirit launches, Molson Coors Beverage Company announced the rebrand of Coors Light and UK launch of Madrí Excepcional, while a new not-for-profit gin brand launched to raise funds for the UK's embattled hospitality sector.

Sponsored content

Lowdown: Top low and no alcohol drinks on the market

14-Oct-2020 By Ed Bedington

The low and no category is one that has seen increased interest from consumers and rapid expansion from manufacturers in recent months, and with the ongoing political scene, it’s likely to see a further boost.

Low2NoBev2021 dates and venue revealed

14-Sep-2020 By MA Editorial

Trade show Low2NoBev2021 has been developed to help drive the low and no alcohol sector forward through immersive experiences, insights and thought leadership.

New product round-up

New brews from Adnams, Beavertown, Fourpure and Hugh Fearnley-Whittingstall revealed

04-Sep-2020 By Stuart Stone

Kopparberg, Jura and Westons have all provided new product news in the past week while new brews from the likes of Adnams, Beavertown, Fourpure and television chef and environmental campaigner Hugh Fearnley-Whittingstall have also been confirmed

New product round-up

Wave of spirits, low-calorie seltzers and spritzes floods post-lockdown market

14-Aug-2020 By Stuart Stone

The past week has seen Signature Brew join forces with Mercury Prize shortlisted Sports Team, Bowmore announce a £50,000 limited-edition whisky in tandem with Aston Martin and a host of low-calorie pours hit the market.

Post-lockdown behaviour: from ‘ABVarious’ drinking to mistaking sanitiser for a condiment

05-Aug-2020 By Stuart Stone

From mask wearers at the same table chatting by text to a hunger for independent venues, The Morning Advertiser sifts through new insight to see what behaviour operators have picked up on since lockdown.

In association with BrewDog

Why draught alcohol-free beer is a winner

28-Jul-2020 By Stuart Stone

Alcohol-free beer has long been the preserve of the fridge, but new brewing techniques and a 'punk' focus could see that change as BrewDog looks to put its stink on the sprouting category.

Great British Pub Awards

Coca-Cola pledges £165k for GBPA winners

15-Jul-2020 By Chris Lowe

Coca-Cola has created a special Community Pub Fund of £165,000 to be shared between this year’s 15 Great British Pub Awards (GBPA) Pub Heroes winners as a thank you for supporting communities during the coronavirus pandemic and to help give their businesses...

#Unitedwestand

Consumers 'increasingly seeking low-and-no options' to support lockdown wellness goals

15-May-2020 By Nikkie Thatcher

Lockdown can affect people in different ways and, once it is eased, people must be able to cope. One way could be to sample lower alcohol drinks in the off-trade.