UKH said the new role was created to “bolster” its senior team at a “critical time” for the hospitality sector, providing strategic oversight across corporate social responsibility, policy and communications output. The wider UKHospitality senior team remains unchanged.
“Allen is a first-class addition to the team, bringing with him deep knowledge of the tourism sector and how to work across Government and industry to deliver success.
Invaluable team member
“I know that he will be an invaluable member of the team and his appointment strengthens our ability to represent our members at a critical time, ahead of a Budget and looming General Election”, UKH chief executive Kate Nicholls said.
Simpson has joined the trade body from London & Partners, the Mayor of London’s tourism, inward investment and city marketing agency, where he served as Executive Director and, in 2021, Acting Chief Executive.
The new deputy chief executive brings a range of experience from the tourism and leisure sector to the role, with expertise across economic development, business strategy, corporate affairs and communications, having also previously worked at Barclays Bank and the London Stock Exchange.
Simpson said: “I’m delighted to join UKHospitality as its first deputy chief executive and work with a sector that can be counted as one of the most integral and impactful in the country.
“I have seen first-hand in my career just how important hospitality, leisure and tourism is to the economy and our global competitiveness. It is a crucial provider of skilled careers across society, and I care deeply about it.
“I’m looking forward to working closely with members, at what is undeniably a challenging time for the sector. I am particularly proud to work with an exceptional leader in Kate and the wider UKHospitality team in the fantastic work it does as the leading voice for hospitality.”